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Last updated on April 19, 2014 at 9:20 EDT

Rage Digital Drives Hyundai Equus Owner Experience to a New State of Luxury

March 2, 2011

BOULDER, Colo., March 2, 2011 /PRNewswire/ — Admit it. No one reads their new car owner’s manual. Hyundai Motors America (HMA) knows this and so does Boulder mobile app developer, Rage Digital. As such, Rage Digital created a cutting edge app for the new Hyundai Equus that puts everything an owner needs to know about this luxury vehicle at their digital fingertips. Literally.

(Photo: http://photos.prnewswire.com/prnh/20110302/LA57433)

In collaboration with HMA, Innocean Worldwide (Hyundai’s marketing agency), and Aspect Software, Rage Digital developed a truly intuitive app called The Hyundai Equus Owner Experience that enables Equus owners to learn about their elite vehicle through demonstration videos and interactive product and safety demonstrations. Every Hyundai Equus comes with a 16GB Wi-Fi Apple iPad in addition to the traditional, 1000-paged owner’s manual.

HMA has featured the Hyundai Equus Owner Experience in a national commercial that is currently running on major networks.

“The development of this app is a perfect example of the exciting synergy that happens when a brand, their creative agency and an app developers are on the same page in terms of innovative brand building,” said Ted Guggenheim, CEO of Rage Digital.

With work completed for other companies including Pepsi, Mitsubishi, and 24 Hour Fitness, Rage Digital is fast becoming recognized as a premier brand-centric iPhone, iPad and iTouch development company in the U.S.

More information on the Hyundai Equus Owner Experience can be found at http://itunes.apple.com/us/app/hyundai-equus-ipad-owner-experience/id406181210?mt=8.

About Rage Digital

Since its inception in 2008, Rage Digital has grown to become the top boutique iOS design and development shop in the United States. Their portfolio of global brands including Hyundai, 24

Hour Fitness, Yokohama Tires, Pepsi, MGM Studios, Mitsubishi Motors, as well as dozens of small and mid-sized brands, speaks for itself. For more information on Rage Digital, please visit http://ragedigitalinc.com/.

SOURCE Rage Digital Inc.


Source: newswire