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Last updated on April 18, 2014 at 21:21 EDT

Benedict Radcliffe Unveils Wireframe Design Installation as Land Rover Celebrate the Range Rover Evoque in Geneva

March 2, 2011

GENEVA, March 2, 2011 /PRNewswire/ — London artist Benedict Radcliffe last night unveiled his latest creation, an exclusive wireframe art
installation as part of his recent collaboration with Land Rover.

(Photo: http://www.newscom.com/cgi-bin/prnh/20110302/441360-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20110302/441360-b )

The installation, a life size piece of art based on the new Range Rover
Evoque has been created specially to coincide with the Geneva Motor Show and
the reveal of the many exterior and interior design features that allow
customers to personalise their vehicles.

As the installation was revealed in Geneva, the Range Rover Evoque was
announced ‘best production car’ in the 2010 Car Design News, Car Design of
the Year awards. This highly regarded accolade is the first major
international award for the Range Rover Evoque.

Benedict’s installation focuses on the individual design elements of the
Range Rover Evoque. Building on the Range Rover Evoque wireframe design, the
installation will include 3D wheels and front and back seats, all made from
steel and painted in a rainbow of colours including lime green and neon pink.

These components are suspended within a 3D wireframe box, creating a life
size wireframe representation of the car that as well as fitting together,
can also be deconstructed to form individual stand alone pieces of art.

Benedict has played a central role in creating the wireframe concept for
Land Rover, advising on the creation of the sculptures, which have been
showcased in cities worldwide.

He said “The traditional concept of the wireframe created a huge buzz in
2010 but this is the perfect opportunity to dig a little deeper into the
intricate design detail of the Range Rover Evoque. People can’t help but get
involved with the sculptures and interact with them and I can’t wait to see
how the installation is received.”

Notes to editors

Benedict’s installation was revealed at an exclusive Land Rover event in
Geneva on the 1st March 2011. A behind the scenes video of Benedict’s
construction of the installation along with images is now available from
http://www.media.helloevoque.com.

About

31 year old Benedict Radcliffe was born and raised in Kent and studied at
the Mackintosh School of Art in Glasgow. After graduating, Radcliffe pursued
an interest in the commercial fabrication and construction of interiors and
furniture as well as art and sculpture working with leading Glaswegian
architectural fabricators Scott Associates.

Since leaving Scott Associates as well as continuing to pursue personal
projects and exhibitions, he has recently undertaken commissions for Paul
Smith
, Puma, Red Bull and Comme des Garcons. And this interest in his work
has led to him move down from Glasgow and setting up a studio in London.

His work looks at a number of themes; his love of machines and
engineering, commercial branding and familiar logos or graphics and
transferring them to different contexts and materials.

Land Rover

The Range Rover Evoque is the smallest, lightest and most fuel efficient
Range Rover ever. Its design is inspired by city architecture and appeal
especially to a younger, urban minded driver. www.helloevoque.com

2010 Car Design of the Year Award

The Car Design of the Year Award for ‘Best Production Car’ comes hot on
the heels of several domestic accolades for Range Rover Evoque including a
Design Award from Czech publication ‘Auto Design and Styling’ and ‘Best SUV
of 2011′ awarded by the Motor Press Editorial Group in Portugal. Earlier this
year, The Range Rover Evoque was overwhelmingly voted ‘Most Exciting Car of
2011′ by users of Whatcar.com in the UK’s annual What Car? Awards.

Further Information

Laura Wood / Laura Hind at The Brooklyn Brothers

rangerover@thebrooklynbrothers.com or call +44-207-292-6200 /
+44-791710-8187

A collection of images and film content is now available for download
from http://www.media.helloevoque.com.

SOURCE Land Rover


Source: newswire