March 4, 2011

KINGSEY FALLS, QC, March 4 /PRNewswire-FirstCall/ – Cascades inc. (TSX: CAS), a
leader in the recovery of recyclable materials and the manufacturing of
green packaging and tissue paper products, announces an investment that
could total more than $30 million and the start-up of a new technology
at its Candiac tissue paper mill.

Cascades now becomes the only manufacturer in North America to have the
Voith Atmos technology to produce a superior quality tissue paper with
less recycled fibres. This new technological addition reflects
Cascades’ commitment to respond to customers’ demand for higher quality
products. It will allow Cascades to manufacture tissue products with
fewer fibres, less energy, less water and fewer chemical products than
in any other paper manufacturing process.

“Since its foundation, and well before it became in fashion, Cascades
believed in sustainable development. That is why we have invested in a
new “Tad equivalent” technology, which enables us to produce Premium
and Ultra quality tissue paper, while being even more mindful of the
environment”, stated Suzanne Blanchet, President and Chief Executive
Officer of Cascades Tissue Group.

The Atmos technology provides a unique and innovative solution to
manufacturing tissue paper with a lower environmental footprint.
Already present in the green market with its Cascades Enviro(®) and North River(®) brands, Cascades Tissue Group, North America’s fourth largest
manufacturer, is now able to develop its high-end tissue paper
offering.  With the Atmos technology, Cascades Tissue Group becomes the
first to enter a new era in the production of tissue paper in North
America. While other machines manufacture Ultra quality tissue paper
with fibres that are mostly virgin, this “Tad equivalent” technology is
able to manufacture tissue paper with a majority of recycled fibres.

This project, made possible with a financial contribution of $4.9
million by Investissement Qu©bec, confirms Cascades’ commitment to
maintain jobs in Qu©bec while improving its competitiveness. In the
coming weeks, Cascades Tissue Group will bring to market a new Ultra
bathroom tissue to be added to the Cascades Enviro(®) line of tissue paper.

Founded in 1964, Cascades produces, converts and markets packaging and
tissue products that are composed mainly of recycled fibres. The
Company employs close to 12,500 employees, who work in more than 100
units located in North America and Europe. Its management philosophy,
its years of experience in recycling and its continued efforts in
research and development are strengths that enable Cascades to create
new products for its customers. Cascades’ shares trade on the Toronto
Stock Exchange, under the ticker symbol CAS.


Source: newswire

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