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MONTREAL JULY 2011: BRP TO HOST ITS BIGGEST COMMERCIAL AND TECHNOLOGICAL EVENT EVER

March 23, 2011

4,000 PEOPLE FROM MORE THAN 100 COUNTRIES TO VISIT MONTRÓ°AL AND THE
EASTERN TOWNSHIPS

VALCOURT, QC, March 23 /PRNewswire/ – From July 10 to 17, 2011, BRP will
host the largest event of its history in Montr©al, Qu©bec. Over 4,000
dealers and distributors from more than 100 countries will visit
Montr©al and the Eastern Townships. All regions of the world will be
represented: Latin America including Brazil and the Caribbean, all
parts of Europe including Russia, the Middle-East and Africa,
Asia-Pacific as well as the NAFTA countries, Canada, the United States
and Mexico.

“Although we have been present in many markets outside North America for
several years, we started to really focus on international markets in
2005,” said Jos© Boisjoli, president and CEO. “Six years later, we can
be proud of our leading position in North America and of our
international expansion; it is time to celebrate and invite our
dealers, distributors, employees, suppliers, representatives of the
media as well as the general public to show them our origins and what
fuels our passion.”

The Palais des congrs de Montr©al (convention centre) will become a large showroom where all the latest
models of BRP product brands (Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax,
and Can-Am) will be on display. Another section will showcase concept
vehicles, prototypes and technological innovations never before seen by
the public. BRP will also provide participants with the opportunity to
test-ride or take a closer look at all the products in an “Ultimate
Playground” setting.

BRP will also extend an invitation, for the first time in its history,
to members of the general public for July 16 and 17 so they can
discover in person what BRP is all about.

Bombardier Recreational Products Inc. (BRP), a privately-held company,
is a world leader in the design, development, manufacturing,
distribution and marketing of motorised recreational vehicles. Its
portfolio of brands and products includes: Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson( )outboard engines, direct injection technologies such as E-TEC, Can-Am
all-terrain and side-by-side vehicles and roadsters, as well as Rotax
engines. BRP products are distributed in more than 100 countries.

www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the
BRP logo are trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their respective
owners. 

 

SOURCE BRP


Source: newswire



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