Mazda Sales Jump 33.3 Percent in March
IRVINE, Calif., April 1, 2011 /PRNewswire/ — Mazda North American Operations (MNAO) today reported March 2011 sales of 30,905, an increase of 33.3 percent versus March of 2010. Through the first three months of the year, Mazda’s sales are up 15.4 percent, with 64,559 vehicles sold.
The company posted strong gains across the board this month, led by the ever-popular Mazda3, which recorded sales of 12,467 vehicles, up 9.8 percent from last year. The fuel-efficient Mazda2 reported its best month ever with 2,500 sales, while Mazda5 sales more than doubled from last year to 3,866 vehicles, also good for its best month ever. Mazda6 sales also rose 15.3 percent with 4,135 vehicles sold.
Sales of Mazda’s efficient CX-9 and CX-7 crossover SUVs continue to remain hot. CX-9 posted its best month ever with sales of 3,635 vehicles, up 22.5 percent, and CX-7 recorded sales of 3,407 vehicles, up 30.7 percent.
“As fuel prices continue to soar, consumers look to purchase fuel-efficient vehicles that don’t compromise on design, features or performance,” said Jim O’Sullivan, MNAO president and CEO. “Fortunately, Mazda is well poised to meet the needs of our consumers, thanks to our highly attractive vehicles that deliver exhilarating performance in a fuel-efficient manner, all at an affordable price.”
Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported strong sales of 2,282 vehicles, accounting for a 21.0 percent increase versus last March. MMdM’s year-to-date sales are up 26.0 percent, with 6,671 vehicles sold. Mazda Canada, Inc. (MCI) sold 5,787 vehicles, which is down 29.0 percent versus last March. MCI’s year-to-date sales of 13,645 vehicles are down 21.0 percent.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Mazda North American Operations – March 2011
Month-To-Date
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March March
2011 2010
---- ----
Mazda2 2,500 -
Mazda3 12,467 11,353
Mazda5 3,866 1,615
Mazda6 4,135 3,587
MX-5 Miata 645 603
RX-8 61 126
CX-7 3,407 2,607
CX-9 3,635 2,968
Tribute 189 328
B-Series Truck - 6
Total Vehicles
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CARS 23,674 17,284
TRUCKS 7,231 5,909
----- -----
TOTAL 30,905 23,193
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MEMO:
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IMPORT CAR 19,539 13,697
IMPORT TRUCK 7,042 5,575
----- -----
IMPORT TOTAL 26,581 19,272
DOMESTIC CAR 4,135 3,587
DOMESTIC TRUCK 189 334
--- ---
DOMESTIC TOTALS 4,324 3,921
--------------- ----- -----
Selling Days 27 26
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Month-To-Date
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% % MTD
Change DSR
------ ---
Mazda2 N/A N/A
Mazda3 9.8% 5.7%
Mazda5 139.4% 130.5%
Mazda6 15.3% 11.0%
MX-5 Miata 7.0% 3.0%
RX-8 (51.6)% (53.4)%
CX-7 30.7% 25.8%
CX-9 22.5% 17.9%
Tribute (42.4)% (44.5)%
B-Series Truck (100.0)% (100.0)%
Total Vehicles
--------------
CARS 37.0% 31.9%
TRUCKS 22.4% 17.8%
----
TOTAL 33.3% 28.3%
==== ====
MEMO:
-----
IMPORT CAR 42.7%
IMPORT TRUCK 26.3%
----
IMPORT TOTAL 37.9%
DOMESTIC CAR 15.3%
DOMESTIC TRUCK (43.4)%
------
DOMESTIC TOTALS 10.3%
--------------- ----
Selling Days
------------
Year-To-Date
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March March
2011 2010
---- ----
Mazda2 3,849 -
Mazda3 25,559 26,936
Mazda5 7,124 5,217
Mazda6 9,231 8,898
MX-5 Miata 1,316 1,263
RX-8 199 295
CX-7 8,121 6,025
CX-9 8,565 6,493
Tribute 595 804
B-Series Truck - 10
Total Vehicles
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CARS 47,278 42,609
TRUCKS 17,281 13,332
------ ------
TOTAL 64,559 55,941
====== ======
MEMO:
-----
IMPORT CAR 38,047 33,711
IMPORT TRUCK 16,686 12,518
------ ------
IMPORT TOTAL 54,733 46,229
DOMESTIC CAR 9,231 8,898
DOMESTIC TRUCK 595 814
--- ---
DOMESTIC TOTALS 9,826 9,712
--------------- ----- -----
Selling Days 75 74
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Year-To-Date
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% % YTD
Change DSR
------ ---
Mazda2 N/A N/A
Mazda3 (5.1)% (6.4)%
Mazda5 36.6% 34.7%
Mazda6 3.7% 2.4%
MX-5 Miata 4.2% 2.8%
RX-8 (32.5)% (33.4)%
CX-7 34.8% 33.0%
CX-9 31.9% 30.2%
Tribute (26.0)% (27.0)%
B-Series Truck (100.0)% (100.0)%
Total Vehicles
--------------
CARS 11.0% 9.5%
TRUCKS 29.6% 27.9%
----
TOTAL 15.4% 13.9%
==== ====
MEMO:
-----
IMPORT CAR 12.9%
IMPORT TRUCK 33.3%
----
IMPORT TOTAL 18.4%
DOMESTIC CAR 3.7%
DOMESTIC TRUCK (26.9)%
------
DOMESTIC TOTALS 1.2%
--------------- ---
Selling Days
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SOURCE Mazda North American Operations