Kendall-Jackson Ships 1.75 Million Corks to Anthropologie Stores for Earth Day Promotion
SANTA ROSA, Calif., April 8, 2011 /PRNewswire/ — Kendall-Jackson Estate Winery today announced it has shipped 1.75 million wine corks to 153 Anthropologie stores in the United States, Canada and the United Kingdom to increase awareness and promote the preservation of Mediterranean cork forests, which support one of the world’s highest levels of biodiversity. The program is part of a joint Earth Day-themed effort between the Philadelphia-based fashion and lifestyle retailer and the Cork Forest Conservation Alliance (CFCA), an Oregon non-profit with which Kendall-Jackson works closely on waste reduction efforts.
The corks will be used for unique, design-rich window displays that support the preservation of cork forests and educate the public on cork recycling. The installation of the window displays will coincide with the worldwide Earth Day event on April 22.
“Working with Anthropologie and CFCA is a great way to raise awareness of the 13 billion corks that end up in landfills each year,” said Robert Boller, vice president of sustainability for Kendall-Jackson. “This program will help show that when we all work together, even the smallest things can have a positive impact on the planet.”
The corks will be on display through the end of May.
To learn more about the project, visit http://blog.kj.com/category/sustainability/ or www.anthropologie.com. For more information about the Cork Forest Conservation Alliance, go to www.corkforest.org/.
Kendall-Jackson is a Sonoma County-based family owned and operated winery that is best-known for its estate-grown Chardonnay.
SOURCE Kendall-Jackson Estate Winery