Aeterna Water Dazzles the NRA with Lychee, One of its Exotic “Flavored Waters on Tap” from its Customizable Multi-Beverage Delivery System
Aeterna shakes up the beverage dispensing market by introducing “IRYS”, the first combined still and sparkling water dispenser with customizable, post-mix “Bag in a Box” selections of “on tap” beverages, including Lychee, Blood Orange and a host of classic and exotic flavors sourced from around the world.
Chicago (PRWEB) May 21, 2011
Aeterna WaterwaveÃ¢“¢ introduces a revolutionary innovation to the HORECA market with “RAINBOW IRYS“, the first market-ready, fully customizable, still and sparkling water dispensing system serving “Flavored Waters on Tap” to be unveiled at Chicago’s prestigious NRA event on May 21st.
“RAINBOW IRYS is the Queen of beverage dispensing systems to hit the market,” states Claudio Di Persia, CEO of Aeterna Water. “Imagine an unlimited flow of the finest still and sparkling waters combined with a customizable flow of superior beverages that are 100% natural, have no high fructose corn syrup, no glycerin, no colorants and no preservatives! Aeterna has pre-empted the market by fulfilling HORECA’s wish list for top quality, unique product, higher margins and eco-friendly systems”, he emphasizes.
Flavored and enhanced water is the fastest growing beverage segment in the industry and Aeterna makes it accessible “on tap”. Ecologically committed Aeterna Water solves a dual consumer need by offering a fresher beverage delivered on tap (still or sparkling) side by side with a “green” solution for abating the proliferation of plastic bottled beverages.
“We invite you to taste “Lychee“, or any of our other flavored waters on tap and experience a hands-on demo of “Irys” at our NRA Booth 786. We deliver proof – positive of our high value proposition, a win-win for the supplier and the consumer, at unbeatable pricing”, affirmed Antonio Bucciarelli, West Coast Director of Sales for Aeterna Water, Inc.
With its sleek line of Italian designed dispensers suitable for all volume needs (40/80/120/220 liters per hour), the Aeterna systems surpass the cost and efficiency challenge of the competition. Furthermore, its fully recyclable Body Glove filter, manufactured by 3M, is the only one of its kind to be integrated in a multi-beverage system.
Aeterna’s eco-friendly business culture proposes a superior, high quality product and a service that contribute to reducing plastic in favor of glass, eliminating waste and run-off water, reducing unnecessary energy for cooling, stocking, and transportation related to classic water systems, and performing all customer relations in a paperless environment.
About the NRA: The NRA is held at McCormack Place in Chicago. Show hours are Saturday, Sunday and Monday, May 21 – 23 from 9:30 ““ 5:00, and Tuesday, May 24 from 9:30 ““ 3:00 pm.
About AETERNA WATER: Aeterna Water is a Florida based corporation bringing a revolutionary and ecological approach to water and water based beverages (still and sparkling) for hotels, restaurants, institutions, offices, retail environments and residences. Using state of the art technology, the Aeterna Waterwave Systems Ã¢“¢ respect the environment, eliminate the negative impact of traditional water in bottles and jugs, create zero waste water, have fully recyclable filtering, and obtain a competitive cost per liter over other forms of bottled beverages. Delivered and carbonated seconds before use, purity and freshness are at their optimum. Aeterna is a carbon footprint conscious business that is paperless, using digital media for all its transactions. A portion of its sales goes directly to charities such as the Surfrider Foundation that support environmental causes.
For more information contact:
A.T. & F. LLC
dba Aeterna Water
5151 Collins Ave, Suite CU-224
Miami Beach, FL 33140
Aeterna Water and all Aeterna Water product names and logos are trademarks or registered trademarks of Aeterna Water or its subsidiaries in the United States and in other countries. Names of products from other vendors mentioned in this document may be trademarks or registered trademarks of their respective owners. Except for the historical information contained herein, matters discussed in this news release may constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those projected.
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