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Last updated on April 21, 2014 at 1:20 EDT

Villa Venga Slipcover Redesigns Ikea Furniture

May 23, 2011

ALMERE, The Netherlands, May 23, 2011 /PRNewswire/ –

– New Dutch Fashion Label World’s First in Digital Textile Printing

One colourful slipcover with a design of coffee beans, candy, nails or
strawberry can redecorate all of your Ikea furniture and restyle your entire
living room. Today Dutch fashion label Villa Venga has presented this
worldwide premiere in the digital photo printing of fabric.

In stead of buying new furniture, the online ordering of a self chosen
exclusive slipcover with an exceptional photo print will do. The covers are
made by young designers who could knock themselves out with fresh, bright and
eccentric ‘out-of-the-box’ patterns. On web shop http://www.villavenga.com
people can redecorate all of their Ikea chairs or sofa’s with new vivid
colours or images, which differ from pebbles to bread, from amaryllis to old
timers and from plush animals to candy.

According to Villa Venga, slipcovers are just the first step. In the near
future the new brand will extend its collection with new product lines and
new designs, for example for curtains, T-shirts or cushions. ,,Within the
next three years Villa Venga will become a worldwide known fashion label,”
the initiators predict.

Villa Venga picked Ikea furniture to start with, because the company owns
283 stores in 26 countries and its models are perfectly fit for restyling.
Villa Venga: ,,If you look at the market you’ll see there’s hardly any
development. A new stripe or diamond is all you can find. Our new designs are
unique and can’t be found anywhere else in the world. With our slipcover you
get entirely different furniture. If you are bored with the cover after a few
years, you simple buy a new one. Never before it was so easy to give a real
personal touch to your interior.”

Villa Venga calls itself a self-willed and unrestrained brand with a
strong focus on innovation, originality and creativity. The label uses the
newest techniques and high quality fabrics, which are digitally printed with
the patterns the client has chosen in the web shop of Villa Venga

More information: http://www.villavenga.com

SOURCE Villa Venga


Source: newswire