The Iconic Volkswagen Beetle Hits the Market With a Base Price of Just $18,995
HERNDON, Va., June 7, 2011 /PRNewswire/ — Volkswagen of America, Inc. today announced pricing for the 21st Century Beetle, the third generation of the classic “people’s car.” The new Beetle will start at just $18,995, offering an agile, driver-oriented coupe that respects the Beetle’s past yet looks to the future.
“The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies.”
The 2.5L model, which has a starting MSRP of $18,995, has a 170-horsepower in-line five-cylinder engine and offers fuel economy that is improved by up to 10 percent over past 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway.
The 2.5L comes standard with a split folding rear seat, aux-in for portable audio players, a leather steering wheel, unique and customizable 17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a “kaeferfach” additional glovebox that is similar to that of the original Beetle, BluetoothÃ‚® technology, iPodÃ‚® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.
The sportiest model–the 2.0L TSI–will have a starting MSRP of $23,395. This model uses Volkswagen’s critically acclaimed 2.0-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing sparkling performance, the four-cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city.
The 2.0L has a standard six-speed manual transmission, with the option of Volkswagen’s DSGÃ‚© dual-clutch automatic transmission. It takes the standard equipment found on the 2.5L and adds BluetoothÃ‚® technology, iPodÃ‚® connectivity, three-color ambient lighting, larger brakes with red calipers, a “kaeferfach” additional glovebox that is similar to that of the original Beetle, sport seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals.
In 2012, a TDI Clean Diesel model will become available, powered by Volkswagen’s highly efficient 2.0-liter turbocharged four-cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever, with an expected highway estimate of 40 mpg.
The 2012 Beetle features sportier, more dynamic, and bolder styling than the previous model. It is also 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower, giving the car a more muscular appearance that has a broad appeal. The Beetle will be available in three trim lines, some of which include the transparent, panoramic tilt/slide glass sunroof that is 80 percent longer than on the previous model.
The Beetle comes standard with the RCD 310 sound system with eight speakers; an optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available FenderÃ‚® Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.
The Beetle includes Volkswagen’s advanced Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in some types of collisions. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree MaintenanceÃ‚® Program.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen models come standard-equipped with Electronic Stability Control. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
This press release and images of the new Beetle are available at media.vw.com.
“TDI”, “TSI”, “DSG”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Carefree Maintenance” is a registered trademark of Volkswagen Group of America, Inc. “BI-XENON” is a trademark of Hella USA. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “Fender” is a registered trademark of Fender Musical Instruments Corporation. “iPod” is a registered trademark of Apple, Inc.
Features and technical data apply to models offered in the USA. They may differ in other countries.
All fuel economy values (mpg) are forecast manufacturer values for the USA. EPA estimates not available at the time of publication.
CONTACT: Mark Gillies Corey Proffitt 703-364-7104 703-364-7672 Mark.Gillies@vw.com Corey.Proffitt@vw.com
SOURCE Volkswagen of America, Inc.