Jack Daniel’s Asking Friends to Support Military Through ‘Toast to the Troops’ Card Campaign
LYNCHBURG, Tenn., June 16, 2011 /PRNewswire/ — As citizens prepare to celebrate our nation’s independence on July 4th, the Jack Daniel Distillery is asking they take a few moments to support our troops by signing a message of support through the Toast to the Troops Card Campaign.
By visiting www.JDToastTheTroops.com, supporters can sign a “toast” – a message of support for our servicemen and women. The distillery will collect the toast cards and include them in special care packages sent to our troops as part of upcoming Jack Daniel’s/USO Toast to the Troops “stuffing parties” held at military installations across the country. Since the program began in 2005, more than 150,000 care packages have been sent to military members serving overseas.
“We hope our friends will take a few moments to let our troops know how much we support them by signing a toast card,” said Jennifer Powell, Senior Brand Manager for Jack Daniel’s. “Our military members and their families are so worthy of our support, and the Toast to the Troops campaign is one way we can let them know how appreciative and thankful we are of their sacrifices on our behalf.”
“We thank Jack Daniel’s for their continued support of the USO and Operation USO Care Package,” said Kelli Seely, Senior Vice President of Development for the USO. “A message of support is one of the best ways to let our troops know America is thinking of them. We hope that citizens and fans of Jack Daniel’s will take advantage of this opportunity to let our service members know how much they care.”
Due to heightened security, individuals can no longer send letters and packages addressed to “Any Service Member.” The Operation USO Care Package program is the best way to send a message of encouragement directly to troops and provide a touch of home. The USO has distributed more than two million care packages since the program’s inception in 2003. More information on the Operation USO Care Package program and other USO programs can be found at www.uso.org.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.
Jack Daniel’s encourages its friends to drink responsibly.
About the USO
The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families and the families of the fallen.
The USO is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and other corporate sponsors, the USO is supported by Worldwide Strategic Partners: American Airlines, AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation, Procter & Gamble and TriWest Healthcare Alliance. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission and to learn more about the USO, please visit www.uso.org.
Contacts: Mark Day (615) 780-3345 Jill Meyer (615) 780-3397
SOURCE Jack Daniel Distillery