Virgin Holidays Announces First Ever Dedicated Mexico Brochure

LONDON, June 17, 2011 /PRNewswire/ –

July 2011 Launch Will Maximise Opportunities Created by the New Virgin
Atlantic Direct Service

Virgin Holidays [http://www.virginholidays.co.uk ] has announced that it
will be launching its first ever dedicated Mexico brochure in July as the
destination gears up for an increase in UK holidaymakers travelling on the
new direct London – Cancun service from Virgin Atlantic.

The 52-page brochure will more than double the current programme to
feature 30 hotels ranging from 3-5V in Cancun, Riviera Maya, Playacar and
Cozumel, as well as a selection of excursions.

Mexico becomes the only destination to have its own brochure in the
current Virgin Holidays Caribbean portfolio, and the company anticipates
that it will help generate up to 12,000 customers in its first year.

Commenting on the launch of the new brochure, Virgin Holidays Managing
Director Amanda Wills said:

“This new brochure further strengthens our status as the number one
holiday company to the Caribbean. We’ve wanted to launch a dedicated
programme to Mexico for a long time, and many of our customers have told us
they want to see more of the destination – so it’s win-win.

“The new direct service will finally give us the additional capacity
needed. Whether it is beautiful beaches, great hotels or fascinating
cultural heritage, Mexico boasts many of the things our customers love. We
know those holidaying there with us in the future will receive a very warm
welcome and have a fantastic experience.

“We have been very successful in building and maintaining our leading
market share in destinations across the Caribbean and plan to achieve the
same position in Mexico, building on the firm foothold we already have.”

Virgin Holidays has sold Mexico as part of its Caribbean brochure for
over 10 years, and currently features 14 hotels. Mexico packages in the new
brochure will start at GBP799 for a seven night all-inclusive break.

About Virgin Holidays

Virgin Holidays is the UK’s leading Worldwide Holiday Company with all
inclusive holidays [http://www.virginholidays.co.uk/info/about/all_inclusive
], last minute holidays [http://www.virginholidays.co.uk/special_offers ] and
beach holidays [http://www.virginholidays.co.uk/info/about/beach_holidays ].
Offering adventures to the USA, the Caribbean, Africa, the Middle and Far
East, the Indian Ocean and Australasia.

As one of the top travel companies in the UK, Virgin Holidays strives to
deliver amazing holiday experiences to all customers. Formed in 1985
following the creation of Virgin Atlantic, and built on the Virgin
principles of excellent customer service, high quality and value for money,
Virgin Holidays offers maximum convenience and flexibility with an emphasis
on fun and excitement. The brand is particularly known for the ‘magic
touches and ‘added sparkle’ customers have come to expect whatever
destination they choose. Virgin Holidays has become synonymous with honesty
and reliability, delivered with a sense of fun and an innovative twist.

SOURCE Virgin Holidays