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Confused.com Designs New Pothole Warning Sign

June 29, 2011

CARDIFF, Wales, June 29, 2011 /PRNewswire/ –

Confused.com has designed a new road sign, specifically to alert road
users to the UK’s two million potholes.* The road sign is the first of its
kind and the car insurance expert is petitioning to urge the Department for
Transport to introduce it to roads across the UK.

A constant source of frustration for drivers, the sign has been
developed in response to recent findings that even with sufficient budgets;
it would take councils at least 11 years to repair the UK’s damaged roads.**
With this in mind, 82% of drivers would like to see a road sign dedicated to
potholes.

Mike Hoban, chief marketing officer at Confused.com said: “Although
repairing these roads is obviously the long term solution, something needs
to be done now. Currently the UK’s road signs include warnings for wild
horses, wild animals, cattle and even toads but potholes aren’t considered
worthy enough? A pothole road sign is a vital step in preventing accidents
and reducing insurance claims whilst road maintenance continues.”

The road sign design was inspired by local pothole crusader Ted Relf, a
plumber from Kent, who made national headlines in April 2010 when his home
made warning sign against potholes was removed by the local council.

Ted Relf commented: “We all moan about potholes and now we have the
chance to do something about them. I created my own pothole sign last year
because I was concerned for the safety of drivers on my road. I fully
support the introduction of an official pothole road sign and urge the
nation to sign the petition at Confused.com.”

The pothole road sign has been produced in accordance with the signage
guidelines set by the Department for Transport and is the brainchild of Phil
Baines from Central St Martins, University of the Arts London. Baines,
designer and signage expert, added: “Warning road signs are there as a
safety measure to warn drivers of potential dangers, and potholes certainly
fall within that category. Given the scale of the current problem I would
welcome a specific pothole sign being added to the Traffic Sign Manual.”

Notes to Editors:

*ALARM Survey 2011

** ALARM Survey 2011

About Confused.com:

Confused.com is one of the UK’s biggest and most popular price
comparison services. Launched in 2002, it generates over one million quotes
per month. It has expanded its range of comparison products over the last
couple of years to include car insurance [http://www.confused.com ], cheap
car insurance [http://www.confused.com ], car insurance for women
[http://www.confused.com/car-insurance/women ], car insurance over 50
[http://www.confused.com/car-insurance/over-50 ], home insurance, travel
insurance, pet insurance, van insurance, motorbike insurance, breakdown cover
and energy, as well as financial services products including credit cards,
loans, mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides
a free, objective and unbiased comparison service.

By using cutting-edge technology, it has developed a series of
intelligent web-based solutions that evaluate a number of risk factors to
help customers with their decision-making, subsequently finding them great
deals on a wide-range of insurance products, financial services, utilities
and more. Confused.com’s service is based on the most up-to-date information
provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the
London Stock Exchange in September 2004. Confused.com is regulated by the
FSA.

        Confused.com press office
        Helen Beckett
        Confused.com
        FriaryHouse
        Greyfriars Road
        Cardiff
        CF10 3AE
        +44(0)2920-434-342

http://www.confused.com

SOURCE Confused.com


Source: newswire



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