June 29, 2011

VALCOURT, QC, June 29, 2011 /PRNewswire/ – BRP will host the largest
commercial event of its history from July 10 to 17, 2011 in Montr©al.
The Palais des congrs de Montr©al (convention centre) will showcase all BRP products and R & D
capabilities, host a career fair for the general public and offer
test-rides in the Parc Ren©-L©vesque. BRP is even including free
concerts on Crescent Street.

Starting July 10, 4,000 dealers, distributors, suppliers, members of the
media and BRP employees from more than 100 countries will visit
Montr©al and the Eastern Townships. For this event, the city will be
decorated BRP-style, as will Pierre-Elliott Trudeau International

Starting July 12, the BRP Crescent Street Summer Festival invites the
general public to enjoy free concerts on Crescent St., Montr©al’s
premiere night scene. The street, closed to vehicular traffic for the
event, will rock with such names as Sass Jordan, the Boogie Wonder
Band, and will feature Michel Pagliaro and David Usher on Saturday
night. BRP products will be on display with knowledgeable people on
hand to show them off.

The convention centre will become a large showroom where all the latest
models of BRP product brands (Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax,
and Can-Am), the work of our three research and development sites and
information on our company will be presented. On the weekend of July 16
and 17, the BRP showroom expands to the general public and will include
a career fair. BRP is seeking to fill positions for bilingual
professionals from varied fields, such as finance, engineering,
industrial design and marketing to join its ranks in its many locations
around the world.

“BRP is showcasing its products, its business, its expertise for the
world to see,” said Giulia Cirillo, corporate vice-president, Human
Resources. “This is a great time for professionals to discover all that
we do, and all that we can offer in terms of exciting career paths.”

During the weekend members of the general public will have the
opportunity to test-ride or take a closer look at BRP products in an
“Ultimate Playground” setting. Registration times can be reserved
online on a first-come, first-served basis, but local radio stations
broadcasting from Crescent Street will also have premium times to give

With the aim of getting an expert opinion on the Can-Am Spyder roadster
and its market impact, columnist Bertrand Gahel has graciously accepted
to remain available during the event to answer media questions. Author
of the Guide de la Moto and motorcycle columnist with La Presse, Bertrand Gahel has covered the motorcycle industry for nearly 20

Also for the first time in BRP history, Club BRP will integrate the best
practices of environmentally responsible events. The event will be
certified by the largest sustainable development consulting firm in
Qu©bec, Takt-etik, according to the Bureau de normalisation du Qu©bec norm 9700-253.

For more information on this premiere event; the schedule for the BRP
Crescent Street Summer Festival, how to sign up for demo rides and what
will be in the BRP showroom at the convention centre, visit www.clubbrp.com. There are no entry fees for any general-public activities.

Bombardier Recreational Products Inc. (BRP), a privately-held company,
is a world leader in the design, development, manufacturing,
distribution and marketing of motorised recreational vehicles. Its
portfolio of brands and products includes: Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson( )outboard engines, Can-Am all-terrain and side-by-side vehicles and
roadsters, as well as Rotax engines. BRP products are distributed in
more than 100 countries.


Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax and the BRP
logo are trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their respective


Source: newswire

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