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Cobra iRadar(TM) Receives 2011 International Design Excellence Award

July 6, 2011

CHICAGO, July 6, 2011 /PRNewswire/ — Cobra Electronics Corporation (NASDAQ: COBR), celebrating 50 years of innovation in 2011 as a leading designer and marketer of award-winning consumer and mobile electronics, today announced that its Cobra iRadar(TM) Detection System has been recognized by the prestigious Industrial Designer Society of America (IDSA) with a 2011 International Design Excellence Award (IDEA). Today’s announcement marks the seventh award for design and innovation bestowed upon Cobra iRadar since its market introduction in the fourth quarter of 2010.

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Cobra received the Silver IDEA award in the highly competitive “Communication Tools” category, which included entrants from some of the world’s largest and most design-forward companies in areas such as telephones, VoIP phones, cell phones, smartphones, PDAs, navigation devices, headsets, accessories, and more. The IDEA 2011 judging was based on a diverse set of industrial design excellence criteria, including innovation, benefit to the user, social responsibility, client benefit, visual appeal, design aesthetic, and more.

“In developing Cobra iRadar, we saw an opportunity to create a ‘smart detection system’ for the automobile that not only alerted drivers to traditional threats, but also helped improve safety and peace-of-mind for families while providing a versatile platform for even greater capabilities down the road,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “In the process, we infused this breakthrough product with a sleek aesthetic and a clean and ergonomic user interface, and we are delighted to be recognized by the IDSA for our team’s hard work on this innovative new safety system.”

Cobra iRadar is the first detection system to combine radar, laser, and speed and red light camera detection technology with the power of iPhone® and Android(TM) smartphones. It consists of the sleek dash-mounted Cobra iRadar detector unit combined with the free Cobra iRadar app. Cobra iRadar pairs the detector with the smartphone using Bluetooth® wireless technology, and together empowers users to view radar alerts, control settings, log alert history and be alerted to upcoming speed and red-light cameras. In addition, the phone’s data connection and Cobra’s cloud-based services makes it possible to create a social network of iRadar users who can share live radar and laser locations, speed trap areas, and photo enforcement cameras in real time.

Pricing and availability:

Cobra iRadar for iPhone and Cobra iRadar for Android are currently available at traditional and online retailers nationwide for $129.95. The Cobra iRadar app for iPhone is available at no charge via the Apple App Store, and the Cobra iRadar app for Android is available free of charge to Android users via the Android Market. To locate a retailer or learn more, visit www.cobrairadar.com.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte &Touche have all recognized Cobra for the company’s innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.


    Media Contacts:
    Stephen Drusano                           Chris Kooistra
    Skyya Communications                      Cobra Electronics
    (212) 969-1777                            (773) 307-8386
    stephen.drusano@skyya.com                 ckooistra@cobra.com

SOURCE Cobra Electronics Corporation


Source: newswire



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