July 6, 2011
Hurley Celebrates Launch of Phantom 4D Boardshort & Capsule Collection at Salvation Malibu Store Opening Event
COSTA MESA, Calif., July 6, 2011 /PRNewswire/ -- Youth-lifestyle brand Hurley is celebrating the launch of its new Phantom 4D boardshort and corresponding limited-edition capsule collection at the VIP opening party of Nike's new Salvation Malibu store on July 7, 2011.
The Phantom 4D technology was then brought to life via Hurley-commissioned artist James Marshall (aka "Dalek") who gave a language to innovation via his striking product visual - a geometric, multi-dimensional array of color. Dalek also invited friends of the brand to showcase their own innovations through a Phantom 4D-inspired capsule collection.
The lead of the capsule collection is a limited-edition Nike Air Max 90 + Hurley sneaker featuring custom-created Dalek Phantom 4D-inspired artwork. Only 500 in existence, the shoe will be available in extremely limited quantities at select Nike retail locations beginning July 8, 2011.
The capsule collection also features a custom-created Livery Design Gruppe (LDG) fixed-gear bike, hand-painted with the Dalek 4D visual. Mirroring Phantom 4D's innovation-meets-lifestyle-meets-art, the LDG capsule collection bike is the latest bike collaboration between LDG and Hurley. The 5 limited-edition Phantom 4D bikes will be on display at select Hurley events, starting with the Salvation Malibu store opening event.
The collection rounds out with limited-edition Phantom 4D Skullcandy Headphones. With a mere 50 of them to be released, Skullycandy's Phantom 4D capsule collection headphones will feature the same technology as the highly-anticipated Skullcandy MixMaster Mike headphones but wrapped in Dalek 4D artwork.
The Phantom 4D boardshort and capsule collection will be showcased during the Salvation Malibu VIP opening event from 6pm - 9pm in the Malibu Marketplace. The newest Salvation store location will feature the latest products from Hurley, Nike 6.0 and Converse and allow consumers the unique opportunity to customize their buys with on-site customization capabilities and exclusive graphic options from all three brands.
"Hurley is a company based on inclusion," says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike -- the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com