July 8, 2011

The Fisher Institute for Air and Space Strategic Studies in Israel and Strauss Water of the Strauss Group, Will Launch Today a Bio-Medical Experiment to Space on the Last Board NASA’s Space Shuttle, Atlantis

TEL AVIV, July 8, 2011 /PRNewswire/ --

        - The Israeli research team, headed by Dr. Eran Schenker from
          the Fisher Institute, in collaboration with Haim Wilder, V.P. R&D of
          Strauss Water and Prof. Eyal Shimoni, Chief Scientist of Strauss Group,
          will test a new water purification technology under zero gravity in
          space. Developed by Strauss Water, this is a polymer-based bio-medical
          technology designed to purify drinking water by effectively removing
          bacteria and viruses.
        - The data accumulated from the research in space will also have
          implications for purifying water on earth, as it has direct bearing on
          the field of drinking water purification in its broader context.
        - This experiment may be of important for the space industry as
          well, which is looking to improve the quality of water provided to
          astronauts on long missions.
        - The experiment is made possible via the commercial contract with
          NanoRacks, LLC, under its Space Act Agreement with NASA.

Haim Wilder , V.P. R&D at Strauss Water, said today: "This experiment
coincides with the continuous effort of Strauss Water to develop new
technologies and materials which will facilitate effective removal of
bacteria and viruses under extreme conditions. A successful experiment will
constitute an important milestone."

Rami Ronen , CEO of Strauss Water, said today: "As Strauss Water's
technology targets diverse markets in the world, it can provide solutions to
both developed and developing countries, while contending with various water
qualities. Israel, a long-time world leader in sprinklers and irrigation
systems, is now conducting a breakthrough in original drinking water
purification technologies."

Ofra Strauss,Chairperson of Strauss Group, said: "This is another step
by Strauss Group which aims to improve the quality of life of people by
providing them with safe, quality drinking water."

Dr. Eran Schenker, Head of the Aerospace Medicine Research Center at the
Fisher Institute, explains that "Purifying water from bacteria and viruses
is a critical process in water-scarce regions around the world, and it is
therefore important to expand our knowledge in this field."

Brig. Gen. (Res.) Asaf Agmon, Head of the Fisher Institute, attaches
great importance to Israel's participation in experiments conducted in
space, adding that "Israel is uniquely positioned to take part in advanced
experiments on the space shuttle, and we are excited about the fact that our
experiments are launched on the last flight in the shuttle era."

The Fisher Institute for Air and Space Strategic Studies was founded by
the Israel Air Force Association with an aim to develop aviation and
aerospace thinking and public discourse in Israel . The Institute's
activities include research and publication of articles and position papers.
The institute is primarily known for its annual international space
conference held in memory of Ilan Ramon and his team, which is conducted
under the auspices of the Institute, Ministry of Science, and Israel's Space
Agency. The Fisher Institute is chaired by Major-General (Ret.) Herzle
Bodinger and headed by Brigadier-General (Res.) Asaf Agmon.

The Aerospace Medicine Research Center at The Fisher Institute fosters
ties with space agencies around the world and corresponding research
institutes. Institute people collaborate with leading researchers in
academic institutions nationwide. The Aerospace Medicine Research Center is
headed by Dr. Eran Schenker, an aviation physician trained by NASA as an
aerospace physician. Since the Nineties he has served as chief researcher of
Israel's medical and biological experiments on NASA's space shuttles.

Jeffrey Manberis regarded as one of the pioneering commercial space
project entrepreneurs for more than 20 years. He brought together, connected
and pioneered the joint activity of the American and Russian space
industries, was the first to develop space tourism on the Soviet space
station Mir, and provided aerospace consulting to U.S. Presidents Reagan,
Clinton and Obama. Currently, he is the Managing Director for NanoRacks, a
group promoting international civil, commercial and private space activity.

Strauss Water is a global company that provides advanced drinking water
solutions to customers in various parts of the world. The company engages in
the development, production and marketing of drinking water purification,
filtering, heating and cooling systems. Strauss Water started fulfilling its
global vision with the launch of its company product in Britain in 2010 and
the launch of the WaterMaker product line in China in collaboration with
Haier in 2011.

Strauss Group, Israel's second-largest food & beverage company, traded
on the Tel Aviv 25 Index. Strauss Group is an international corporation
operating twenty-five production sites in twenty-one countries around the
world. Identified the drinking water field as a strategic opportunity that
coincides with the Group's Mission. Since 2007, the Group has invested in a
water purification technology venture, completing the development of 10
pending patents in water purification and treatment.

        Media Contacts:

        The Fisher Institute
        Shlomit Lerner Cohen
        Nissan Balaban
        [email protected]

        Strauss Group
        Mirit Cohen
        Director of External Communications
        [email protected]

SOURCE Strauss Group Ltd