July 11, 2011
Channel 2 WSB-TV and The Trust for Public Land Seek Nominations for Atlanta’s Third Annual Cox Conserves Heroes Program
ATLANTA, July 11, 2011 /PRNewswire/ -- Channel 2 WSB-TV, in partnership with The Trust for Public Land (TPL), today launched Atlanta's 2011 Cox Conserves Heroes program, a national awards program to honor and celebrate conservation in everyday life. By showcasing unsung heroes, Channel 2 WSB-TV and TPL hope to inspire more people to take an active role in neighborhood conservation, while also providing financial support to local environmental nonprofits.
The Cox Conserves Heroes program asks local residents to nominate people in their community who volunteer their time to help create, preserve or enhance outdoor places for everyone to enjoy. Eligible nominees cannot receive financial compensation for their conservation work.
Nominations are being accepted through August 12 at 5:00 p.m. To nominate an individual, visit wsbtv.com/CoxConservesHeroes.
Following the nomination stage, the Cox Conserves Judging Circle, a group of local environmental and civic leaders, will select five finalists. The winning Hero, chosen by an online public vote, will be awarded $5,000 to donate to the environmental nonprofit of his or her choice. The four finalists will each receive $1,250 to donate to their nonprofits of choice.
Atlanta's 2011 Cox Conserves Heroes Timeline:
- July 11 - August 12: Call for Nominations - Nominations accepted online. To nominate an individual, visit wsbtv.com/CoxConservesHeroes.
- October 2 - November 7: Cast Your Vote - Videos of the finalists are posted and the public votes.
- November 18: Winner Announcement - Atlanta's 2011 Cox Conserves Hero will be announced.
This is the third year for Atlanta's Cox Conserves Heroes program. Don Wells was named Atlanta's 2009 Cox Conserves Hero. As Wells' environmental nonprofit of choice, Mountain Stewards received $5,000. In 2010, Angel Poventud was named Atlanta's Cox Conserves Hero and selected Trees Atlanta to receive $5,000. Georgia Organics, the Historic Fourth Ward Park Conservancy, Keeping It Wild and Park Pride have also received donations through the Cox Conserves Heroes program.
Social Media: #CoxConservesHeroes and #CoxConservesHero
About Cox Conserves Heroes (CoxConservesHeroes.com)
The Cox Conserves Heroes program was created through a partnership between TPL and Cox Enterprises, the parent company of Channel 2 WSB-TV, to honor everyday conservationists. Since the program launched in 2008, nearly $125,000 has been donated to local environmental nonprofits. Cox Conserves Heroes also runs in Hampton Roads, Va.; San Diego, San Francisco and Seattle.
About Channel 2 WSB-TV (wsbtv.com)
Part of Cox Media Group, Channel 2 WSB-TV is an ABC affiliate and ranks as Atlanta's number one local television station. Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About The Trust for Public Land (tpl.org)
The Trust for Public Land (TPL) is a national nonprofit land conservation organization that conserves land for people to enjoy as parks, gardens, and natural areas, ensuring livable communities for generations to come. Since 1972, TPL has completed nearly 5,000 land conservation projects in 46 states, protecting 3 million acres. TPL has helped states and communities craft and pass over 382 ballot measures, generating $34 billion in local conservation funds. In Georgia, TPL has conserved more than 20,000 acres and has three primary programmatic areas: Parks for People (including the Atlanta BeltLine), Chattahoochee River Protection Campaign and Georgia Green (G2).