July 13, 2011

Audi of America Partners with San Francisco Mayor Lee and Union Square Business Improvement District to Inaugurate Powell Street Promenade

HERNDON, Va., July 13, 2011 /PRNewswire/ --

  • Project marks the culmination of The Audi Design Project: Progress on Powell Street
  • New space transforms a formerly congested area into a vibrant, pedestrian friendly destination
  • Using rich landscaping, lighting and materials such as aluminum, the new Powell Street is a reflection of Audi's commitment to efficiency and sustainability

Audi of America joined San Francisco Mayor Ed Lee and formally opened Powell Street Promenade -- a new and innovative pedestrian space in the heart of San Francisco's downtown as part of a partnership between the City & County of San Francisco, and the Union Square Business Improvement District (BID).

(Photo: http://photos.prnewswire.com/prnh/20110713/DE34621-a )

(Photo: http://photos.prnewswire.com/prnh/20110713/DE34621-b )

The Powell Street Promenade has transformed two blocks between Ellis and Geary Streets, along the famed Powell Street cable car line, addressing overcrowding by creating an enjoyable public space to eat, chat and relax. It also provides visitors and residents with a comfortable place to plan their visit out of the bustle of the corridor. This vibrant pedestrian corridor is one of the busiest in the nation and is typically traveled by more than 100,000 people on an average weekend. The Powell Street Promenade is the largest 'Parklet' installation in the City.

"Audi is taking its passion for efficiency and sustainability even further with its involvement in the revitalization of Powell Street in San Francisco," said Scott Keogh, Chief Marketing Officer for Audi of America. "This is an exciting and important project for the people of San Francisco and as a global hub of art and aesthetic, it seemed only natural that Audi - who remains steadfast in its commitment to progressive design and innovation - partner with the City of San Francisco to re-imagine this iconic area."

Audi of America partnered with the City & County of San Francisco and the Union Square BID to provide the necessary funds and guidance on the cutting-edge and modern design of the Powell Street Promenade. Designed by Walter Hood of Hood Design Studio, the overall aesthetic of the promenade is guided by a forward-thinking, people-friendly, environmentally-conscious philosophy. By repurposing the on-street loading lanes along these two blocks of Powell Street, the Promenade provides six additional feet of continuous pedestrian space and adds amenities such as custom designed aluminum benches, planters, tables, rails, landscaping, bike parking, and other pedestrian-friendly features. Low-energy Light Emitting Diodes (LED) lights will illuminate the space through power collected from solar panels. All landscaping is drought tolerant and materials used are designed to be long-lasting and reusable. People utilizing this Promenade will also have access to free Wi-Fi; which was installed as part of the project. Audi used the same principles that define the brand's innovative approach to car making throughout this process. The Union Square BID will maintain the Promenade and keep it clean and activated.

Additional details can be found at www.progressonpowell.com. Audi and its San Francisco advertising agency Venables Bell & Partners worked closely to bring the project to life.

About AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America, Inc.