July 19, 2011

P.S. From Aeropostale Launches P.S. Rewards: Free Loyalty Program for its Customers

NEW YORK, July 19, 2011 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), the parent company to children's retailer P.S. from Aeropostale, today announced the launch of "P.S. Rewards," a new multi-channel rewards program that benefits customers who shop in-store and online. P.S. Rewards is the latest initiative from P.S. from Aeropostale to further personalize and enhance the already fun and engaging shopping experience its stores provide.

The loyalty program is free to all P.S. from Aeropostale customers. Immediately upon joining, members begin earning 1 point for every dollar they spend in-store or online at www.ps4u.com. At 75 points members receive a $5 reward towards a future purchase. Additionally, P.S. Rewards members receive exclusive benefits such as access to VIP sales and events and birthday gifts.

"The P.S. brand has developed a strong following among kids and moms alike," says Scott Birnbaum, Senior Vice President of Marketing and E-Commerce at Aeropostale, Inc. "P.S. Rewards formalizes this relationship and allows us to recognize our best customers with special privileges and activities."

To kick off the launch of P.S. Rewards, P.S. from Aeropostale will be celebrating through an integrated marketing effort in-store and online. For more information, visit www.ps4u.com.

About Aeropostale, Inc.

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 7 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in its Aeropostale stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com. The Company currently operates 915 Aeropostale stores in 49 states and Puerto Rico, 63 Aeropostale stores in Canada and 62 P.S. from Aeropostale stores in 17 states.

Company Contact:
Kenneth Ohashi/Vice President, Investor & Media Relations (646) 452-1876 or [email protected]

Media Contact:
Quinn Solomon/Director, Public Relations
(646) 452-1820

SOURCE Aeropostale, Inc.