July 19, 2011

Lorillard Voluntarily Recalls Certain Packages of Newport Non-Menthol Cigarettes

GREENSBORO, N.C., July 19, 2011 /PRNewswire/ -- Lorillard, Inc. (NYSE: LO), the third largest manufacturer of cigarettes in the United States, today announced that it is voluntarily implementing a precautionary recall of certain Newport Non-Menthol cigarettes.

The company is initiating the recall out of an abundance of caution following its discovery that there is the possibility that some Newport Non-Menthol cigarettes manufactured June 29 and 30, 2011, could contain small pieces of plastic. The company sought and received guidance from the Food and Drug Administration upon discovering the foreign substance.

At this point, no plastic has been found in any of the cigarettes. If burned, the plastic may create discomfort or irritation of the respiratory tract. The recall is limited to products distributed with the following code numbers, which are located on the bottom of the pack:

    Newport Non-Menthol Box 80's              Newport Non-Menthol Box 100's
    1-O-29-750                                1-O-29-440
    1-O-30-750                                1-O-30-440

Consumers who have purchased a Newport Non-Menthol pack or carton with the above code number should return it to the store for a full refund of the purchase price. We invite consumers with questions to contact the Lorillard Call Center at 1-800-950-1888, press option #3.

No other Lorillard products are affected, including Newport Menthol and other brands.

About Lorillard, Inc.

Lorillard, Inc. (NYSE: LO), through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S. Newport, Lorillard's flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina.

Forward-Looking Statements

Certain statements made in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, or the Reform Act. Forward-looking statements include, without limitation, any statement that may project, indicate or imply future results, events, performance or achievements, and may contain the words "expect," "intend," "plan," "anticipate," "estimate," "believe," "may," "will be," "will continue," "will likely result" and similar expressions. In addition, any statement that may be provided by management concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects and possible actions by Lorillard, Inc. are also forward-looking statements as defined by the Reform Act.

Forward-looking statements are based on current expectations and projections about future events and are inherently subject to a variety of risks and uncertainties, many of which are beyond our control, that could cause actual results to differ materially from those anticipated or projected. Information describing factors that could cause actual results to differ materially from those in forward-looking statements is available in Lorillard, Inc.'s filings with the Securities and Exchange Commission (the "SEC"), including but not limited to, our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. These filings are available from the SEC over the Internet or in hard copy, and are available on our website at www.lorillard.com. Forward-looking statements speak only as of the time they are made, and we expressly disclaim any obligation or undertaking to update these statements to reflect any change in expectations or beliefs or any change in events, conditions or circumstances on which any forward-looking statement is based.

Contact: Gregg Perry
401 338-5076

SOURCE Lorillard, Inc.