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Shell Encourages Fuel Efficiency and Savings With ‘Smarter Driving’ Program

August 1, 2011

HOUSTON, Aug. 1, 2011 /PRNewswire/ — As global energy demand continues to rise, Shell is improving energy use for transportation through Smarter Mobility. Demonstrating that improved fuel efficiency is possible today, Shell is launching a national Smarter Driving program to help motorists make the most of their fuel purchases and our natural energy resources. To kick off the Shell Smarter Driving program, John and Helen Taylor, known as the world’s most fuel efficient couple, holding 88 world records, will embark from Los Angeles, Calif., on a national fuel efficiency tour.

As the current world record holders for a similar drive in 2008 using Shell Diesel, the Taylors and Shell are teaming up once again to set another lowest fuel consumption record while driving exclusively with Shell Nitrogen Enriched Gasolines along their route. They will also make several stops along the way to share their learnings and tips on how to be smarter drivers.

The Shell Smarter Driving program and the Taylors’ latest record attempt will demonstrate how everyone can use fuel more efficiently by ensuring proper vehicle maintenance, changing simple driving behaviors, and saving money on high-quality products.

Shell and the Taylors believe that everyone can make a difference and push the boundaries of fuel efficiency by following a simple “MAP” to Smarter Driving, which includes:

  • Maintenance: Performing smart vehicle maintenance before you drive. For example, keeping your engine well tuned and repairing any problems immediately. If your car has failed an emissions test or is noticeably out of tune, repairing the problem could improve your gasoline mileage by 4 percent on average.*
  • Actions: Practicing smart behaviors or actions while you’re behind the wheel. Speeding, rapid acceleration and braking can lower your gasoline mileage by 5 percent at lower speeds around town and by 33 percent at highway speeds.*
  • Products: Purchasing smart products and services at the right price without sacrificing quality. Lower-quality gasolines can leave harmful carbon deposits or “gunk,” which can build up on intake valves and fuel injectors negatively impacting engine performance, vehicle responsiveness and reduction of fuel flow – all potentially leading to reduced fuel economy. Shell Nitrogen Enriched Gasolines help clean-up the performance-robbing gunk left by lower quality gasolines.

For more Smarter Driving tips, please visit www.shell.us/smarterdriving.

“Globally, the number of cars is set to increase from 700 million today to more than two billion by 2050, which means we need to make the most of our existing resources. At Shell, we have the technology to create smarter products for future generations of mobility,” said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. “As we focus on finding efficient ways to address the world mobility challenge, we want to make sure everyone knows there are simple changes they can make to drive smarter today. By simply changing how you drive, ensuring proper vehicle maintenance and using high quality products, motorists can use fuels more efficiently, stretch their fuel purchases and make our energy resources go farther – now that’s Smarter Driving.”

The Taylors are known worldwide for their Fuel Academy, where they travel the world educating motorists on ways to drive more effectively and efficiently. With 42 fuel efficiency records alone, they are considered the world’s most fuel efficient drivers. Shell has been teaming up with John and Helen Taylor for many years as the official fuel of their record attempts to travel the farthest distance with the least amount of fuel.

“By setting out for another fuel economy record using practical tips, we’re excited to show everyday motorists how they can become more fuel efficient drivers through the Shell Smarter Driving program,” said Helen Taylor. “Since 1982, we’ve been educating others about how to drive more efficiently and how they can reduce their fuel consumption and maximize efficiency by using high quality fuels such as Shell Nitrogen Enriched Gasolines. We are confident that we’ll set another record on this tour while offering consumers easy tips to save money on the road and at the pump.”

Following today’s Smarter Driving Tour kick-off in Los Angeles, the Taylors will drive throughout the 48 contiguous states before ending at the Las Vegas finish line later this month. Along their journey, the Taylors will record official stops at Shell stations to fill their tank and hold on-site consumer education activities, including tips to save money on fuel at Shell by leveraging grocer loyalty reward programs in select markets and using payment options that can offer significant discounts.

To learn more about the Shell Smarter Driving Program and the Taylors’ world record attempt, visit www.shell.us/smarterdriving or go to www.facebook.com/shellontheroad.

To learn more about Smarter Mobility, go to www.shell.com/smartermobility.

*Source: www.fueleconomy.gov

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com 

    INQUIRIES:
    Shell Oil Products US Shell Media Line +1 (713) 241-4544
    Ashley Heather        Edelman          +1 (323) 202-1906

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ”Subsidiaries”, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ”anticipate”, ”believe”, ”could”, ”estimate”, ”expect”, ”intend”, ”may”, ”plan”, ”objectives”, ”outlook”, ”probably”, ”project”, ”will”, ”seek”, ”target”, ”risks”, ”goals”, ”should” and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2010 (available at www.shell.com/investor and www.sec.gov). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, 28 June. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms in this press release, such as resources, that the United States Securities and Exchange Commission (SEC) guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

SOURCE Shell Oil Products US


Source: newswire



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