August 1, 2011

Shell Encourages Fuel Efficiency and Savings With ‘Smarter Driving’ Program

HOUSTON, Aug. 1, 2011 /PRNewswire/ -- As global energy demand continues to rise, Shell is improving energy use for transportation through Smarter Mobility. Demonstrating that improved fuel efficiency is possible today, Shell is launching a national Smarter Driving program to help motorists make the most of their fuel purchases and our natural energy resources. To kick off the Shell Smarter Driving program, John and Helen Taylor, known as the world's most fuel efficient couple, holding 88 world records, will embark from Los Angeles, Calif., on a national fuel efficiency tour.

As the current world record holders for a similar drive in 2008 using Shell Diesel, the Taylors and Shell are teaming up once again to set another lowest fuel consumption record while driving exclusively with Shell Nitrogen Enriched Gasolines along their route. They will also make several stops along the way to share their learnings and tips on how to be smarter drivers.

The Shell Smarter Driving program and the Taylors' latest record attempt will demonstrate how everyone can use fuel more efficiently by ensuring proper vehicle maintenance, changing simple driving behaviors, and saving money on high-quality products.

Shell and the Taylors believe that everyone can make a difference and push the boundaries of fuel efficiency by following a simple "MAP" to Smarter Driving, which includes:

  • Maintenance: Performing smart vehicle maintenance before you drive. For example, keeping your engine well tuned and repairing any problems immediately. If your car has failed an emissions test or is noticeably out of tune, repairing the problem could improve your gasoline mileage by 4 percent on average.*
  • Actions: Practicing smart behaviors or actions while you're behind the wheel. Speeding, rapid acceleration and braking can lower your gasoline mileage by 5 percent at lower speeds around town and by 33 percent at highway speeds.*
  • Products: Purchasing smart products and services at the right price without sacrificing quality. Lower-quality gasolines can leave harmful carbon deposits or "gunk," which can build up on intake valves and fuel injectors negatively impacting engine performance, vehicle responsiveness and reduction of fuel flow - all potentially leading to reduced fuel economy. Shell Nitrogen Enriched Gasolines help clean-up the performance-robbing gunk left by lower quality gasolines.

For more Smarter Driving tips, please visit

"Globally, the number of cars is set to increase from 700 million today to more than two billion by 2050, which means we need to make the most of our existing resources. At Shell, we have the technology to create smarter products for future generations of mobility," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "As we focus on finding efficient ways to address the world mobility challenge, we want to make sure everyone knows there are simple changes they can make to drive smarter today. By simply changing how you drive, ensuring proper vehicle maintenance and using high quality products, motorists can use fuels more efficiently, stretch their fuel purchases and make our energy resources go farther - now that's Smarter Driving."

The Taylors are known worldwide for their Fuel Academy, where they travel the world educating motorists on ways to drive more effectively and efficiently. With 42 fuel efficiency records alone, they are considered the world's most fuel efficient drivers. Shell has been teaming up with John and Helen Taylor for many years as the official fuel of their record attempts to travel the farthest distance with the least amount of fuel.

"By setting out for another fuel economy record using practical tips, we're excited to show everyday motorists how they can become more fuel efficient drivers through the Shell Smarter Driving program," said Helen Taylor. "Since 1982, we've been educating others about how to drive more efficiently and how they can reduce their fuel consumption and maximize efficiency by using high quality fuels such as Shell Nitrogen Enriched Gasolines. We are confident that we'll set another record on this tour while offering consumers easy tips to save money on the road and at the pump."

Following today's Smarter Driving Tour kick-off in Los Angeles, the Taylors will drive throughout the 48 contiguous states before ending at the Las Vegas finish line later this month. Along their journey, the Taylors will record official stops at Shell stations to fill their tank and hold on-site consumer education activities, including tips to save money on fuel at Shell by leveraging grocer loyalty reward programs in select markets and using payment options that can offer significant discounts.

To learn more about the Shell Smarter Driving Program and the Taylors' world record attempt, visit or go to

To learn more about Smarter Mobility, go to


Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit 

    Shell Oil Products US Shell Media Line +1 (713) 241-4544
    Ashley Heather        Edelman          +1 (323) 202-1906

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SOURCE Shell Oil Products US