American Honda Reports July Sales
TORRANCE, Calif., Aug. 2, 2011 /PRNewswire/ — American Honda Motor Co., Inc., posted July sales of 80,502 vehicles, a decrease of 25.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 687,944, down 2.6 percent versus last year.
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Honda Division posted July sales of 71,100, a drop of 25.7 percent versus July 2010. The Accord was the top-selling Honda model for July with sales of 18,308, a decrease of 25.1 percent compared to last year. The all-new Civic, which continues to be produced at reduced levels, posted sales of 14,006, down 37.4 percent. The Pilot SUV posted sales of 9,954, an increase of 8.0 percent versus last year.
“We look forward to improved inventory levels in the coming months as most of our North American facilities begin to return to full production in August,” said John Mendel, American Honda executive vice president of sales. “On top of that good news, customers will have two significantly updated Honda products to choose from this month with the refreshed 2012 Pilot and Fit hitting dealer lots soon.”
Acura Division recorded July sales of 9,402, a decrease of 25.0 percent versus July 2010, and year-to-date sales of 70,082, down 5.5 percent. The MDX was the top-selling Acura model for the month with sales of 3,438 down 14.9 percent.
*The daily selling rate (DSR) is calculated with 26 days for July 2011 and 27 days for July 2010. Year-to-date DSR is calculated with 178 days for 2011 and 2010. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
American Honda Vehicle Sales For July 2011
Month-to-Date
July July DSR**
%
2011 2010 Chg.
---- ---- -----
American Honda Total 80,502 112,437 -25.6%
--------------------
Total Car Sales 42,321 61,134 -28.1%
Total Truck Sales 38,181 51,303 -22.7%
Honda Total Car Sales 37,559 54,597 -28.6%
Honda Total Truck Sales 33,541 44,823 -22.3%
Acura Total Car Sales 4,762 6,537 -24.4%
Acura Total Truck Sales 4,640 6,480 -25.6%
Domestic Car Sales * 32,865 48,766 -30.0%
--------------------
Honda Division 30,310 45,643 -31.0%
Acura Division 2,555 3,123 -15.0%
Domestic Truck Sales * 35,864 46,152 -19.3%
----------------------
Honda Division 31,224 39,672 -18.3%
Acura Division 4,640 6,480 -25.6%
Import Car Sales 9,456 12,368 -20.6%
----------------
Honda Division 7,249 8,954 -15.9%
Acura Division 2,207 3,414 -32.9%
Import Truck Sales 2,317 5,151 -53.3%
------------------
Honda Division 2,317 5,151 -53.3%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 71,100 99,420 -25.7%
-------------------- ------ ------ -----
Fit 4,857 6,471 -22.1%
Accord * 18,308 25,386 -25.1%
Memo: Accord
Crosstour*** 1,477 2,354 -34.8%
Civic * 14,006 23,231 -37.4%
Memo: Civic Hybrid 311 617 -47.7%
S2000 0 5
Insight 987 1,858 -44.8%
CR-Z 878 0
FCX Clarity 0 0
Odyssey * 6,332 9,711 -32.3%
Pilot * 9,954 9,570 8.0%
CR-V * 13,943 20,058 -27.8%
Element * 1,458 1,551 -2.4%
Ridgeline 377 1,579 -75.2%
--------- --- ----- -----
Acura Division Total 9,402 13,017 -25.0%
--------------------
TL * 2,555 3,123 -15.0%
TSX 2,137 3,242 -31.5%
Memo: TSX Wagon 249 0
RL 70 172 -57.7%
--- --- -----
MDX * 3,438 4,194 -14.9%
ZDX * 102 578 -81.7%
RDX * 1,100 1,708 -33.1%
------ ----- ----- -----
Selling Days 26 27
* Honda and Acura
vehicles are made of
domestic & global
sourced parts. Accord
includes Crosstour,
Hybrid.
** Daily Selling Rate
*** Accord Crosstour
sales are recorded in
Honda total truck sales
and Honda domestic
truck sales.
Year-to-Date
July July DSR**
2011 2010 % Chg.
---- ---- ------
American Honda Total 687,944 706,346 -2.6%
--------------------
Total Car Sales 381,036 408,633 -6.8%
Total Truck Sales 306,908 297,713 3.1%
Honda Total Car Sales 345,826 369,516 -6.4%
Honda Total Truck Sales 272,036 262,696 3.6%
Acura Total Car Sales 35,210 39,117 -10.0%
Acura Total Truck Sales 34,872 35,017 -0.4%
Domestic Car Sales * 297,292 343,560 -13.5%
--------------------
Honda Division 279,323 323,655 -13.7%
Acura Division 17,969 19,905 -9.7%
Domestic Truck Sales * 284,539 287,429 -1.0%
----------------------
Honda Division 249,667 252,412 -1.1%
Acura Division 34,872 35,017 -0.4%
Import Car Sales 83,744 65,073 28.7%
----------------
Honda Division 66,503 45,861 45.0%
Acura Division 17,241 19,212 -10.3%
Import Truck Sales 22,369 10,284 117.5%
------------------
Honda Division 22,369 10,284 117.5%
------
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 617,862 632,212 -2.3%
-------------------- ------- ------- ----
Fit 39,275 29,781 31.9%
Accord * 155,454 186,356 -16.6%
Memo: Accord
Crosstour*** 11,518 15,655 -26.4%
Civic * 141,577 156,832 -9.7%
Memo: Civic Hybrid 2,744 3,728 -26.4%
S2000 3 77 -96.1%
Insight 12,145 12,115 0.2%
CR-Z 8,890 0
FCX Clarity 0 10
---
Odyssey * 59,300 62,278 -4.8%
Pilot * 61,572 59,681 3.2%
CR-V * 124,859 106,928 16.8%
Element * 9,225 8,306 11.1%
Ridgeline 5,562 9,848 -43.5%
--------- ----- ----- -----
Acura Division Total 70,082 74,134 -5.5%
--------------------
TL * 17,969 19,905 -9.7%
TSX 16,346 18,168 -10.0%
Memo: TSX Wagon 1,906 0
RL 895 1,044 -14.3%
--- ----- -----
MDX * 25,633 24,724 3.7%
ZDX * 1,052 1,977 -46.8%
RDX * 8,187 8,316 -1.6%
------ ----- ----- ----
Selling Days 178 178
* Honda and Acura
vehicles are made of
domestic & global
sourced parts. Accord
includes Crosstour,
Hybrid.
** Daily Selling Rate
*** Accord Crosstour
sales are recorded in
Honda total truck sales
and Honda domestic
truck sales.
SOURCE American Honda Motor Co., Inc.