Free Downloads Make Cases for Online Video, Healthcare Marketing Done Right

August 12, 2011

Two new white papers from Cleveland-area-based Fathom make the cases for how online video can help improve website visibility, engagement, and conversion potential, and why healthcare organizations need to be focused on the Web. The healthcare paper also provides ways for healthcare marketers to evaluate potential SEO firms, while the video paper features an in-depth case study of the marketing successes of prepaid wireless mobile network operator, Page Plus.

Cleveland, OH (PRWEB) August 10, 2011

Sometimes, trusting an outside firm to handle internal marketing can be difficult, especially if the organization is one with the privacy and legal restrictions common to the healthcare industry. Questions also arise about what healthcare consumers really do online and how their activities relate to what specific organizations offer. For online video marketing, two of the most common questions across all industries are: “How do I do this without breaking the bank?” and “How will this benefit my company’s bottom line?” Fathom’s two new publications”””Online Video and Social Marketing: A “ËœGet,’ “ËœConvert,’ and “ËœMeasure’ Approach” and “OMD! Is it Time To Call the Online Marketing Doctor?“””address these issues in detail.

The two downloads, each available as PDFs, cater to different audiences. The 11-page healthcare publication is aimed at hospitals, medical labs, mental health centers, nursing care facilities, medical e-commerce sites, non-profit advocacy groups, and other related organizations. It covers stats on healthcare consumer Internet usage, case studies of successful Fathom healthcare clients, and questions to ask Internet marketing firms about their healthcare-industry expertise as well as their general operations. The illustrated 16-page video study targets any company looking to boost its online presence and conversions through video and social media, along with ways to measure the improvement. The two-year case study is packed with data that should help marketing directors make informed decisions about whether outsourced Web video marketing can help their companies.

“Not realizing where healthcare consumers spend their time on the net and what types of activities they engage in can easily create a climate of ignorance that prevents healthcare companies from capitalizing on their Web growth potential,” said Paul Richlovsky, author of the white paper looking at the healthcare industry. “These same organizations are the very ones that want to increase brand awareness, consumer engagement, referrals/appointments, product purchases, and other signs of business health. Full-featured online marketing programs like Fathom’s give you the chance to accomplish those goals””and measure their precise value.” Steve Kozak, author of the white paper on online video/social marketing, stated: “Including video in your social strategy can help your company drive new traffic to its website; increase the chance it shows up in search-engine results pages for strategic keywords; and engage directly with potential customers.” He added, “Merging video with social media can also improve brand reputation as well as measure and analyze sentiment for improved customer satisfaction.”

The healthcare white paper is broken into several sections, the first of which examines healthcare-related Internet usage statistics. The general usage numbers are followed by specific hard numbers in case studies of select Fathom healthcare clients. The later sections offer help to the organizations that consider outsourcing their online marketing: a healthcare-themed list of questions to ask potential Internet marketing firms and signs that clarify when it’s time to look for that outside assistance.

The video/social case study chronicles the two-year engagement between Page Plus and Fathom. The journey begins with Page Plus’ business goals and ends with progressive solutions. The success of the B2C prepaid wireless networking client is traced from initial goals through the launch of multiple video campaigns to the ultimate value measured in fully tracked results.

About Fathom

Fathom is an online marketing firm dedicated to turning online marketing into online selling. Located in Valley View, Ohio, it specializes in organic search-engine optimization, opt-in email marketing, paid search, and Internet video production. Fathom can be found on Twitter: @fathomseo.


For the original version on PRWeb visit: http://www.prweb.com/releases/prwebhealthcare-marketing/video-social-media-study/prweb8707719.htm

Source: prweb

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