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George has all you Need to get Your Children Ready for the New Term

August 12, 2011

LONDON, August 12, 2011 /PRNewswire/ –

George school uniforms are better than ever this year, and whether your
child is 3 or 16, there’ll be a uniform to suit them.

George’s uniforms are practical and affordable without compromising on
quality and comfort.

Twenty-seven pieces of George’s school uniform
[http://direct.asda.com/george/kid-s-clothing/schoolwear/0305,default,sc.html ]
have been put through their paces and accredited with Good Housekeeping
Institute status this year – proving the supermarket is top when it comes to
quality and durability.

And school knitwear, polo shirts, tees and sweatshirts are 100% cotton -
from just GBP3.

Parents have also been telling George that it’s more important to them
to have quality in a school uniform.

They have said they want clothes that last, can be washed again and
again, and make dressing the kids easy. For example, parents told George
that flower buttons on dresses were too fiddly, so buttons are now round
with a flower detail; they said they wanted longer zips on dresses so it’s
easier to dress their daughter, and adjustable trouser waists so as their
children grow, their uniforms can grow with them.

Parents wanted an alternative to skirts so George has developed a range
of culottes and city shorts. On top of this, there is the introduction of a
teen range, and trousers and skirts with Teflon to avoid unwanted stains
from spills and increase durability.

George [http://direct.asda.com/george/clothing/10,default,sc.html ] is
so confident about its school uniform collection, they give customers a
100-day quality guarantee*.

For girls, our favourite pieces include the Scallop polo shirt (2pack)
from just GBP2.50 and the jersey tulip skirt from GBP3 with Teflon fabric
protector and machine washable.

The boy’s uniform favourite pieces include polo shirts (2 pack) from
GBP2.50and the George half elasticised-waist trousers from GBP3 with Teflon
fabric protector and secured hem.

Notes to Editors

100 day T’s and C’s – If for any reason you are not completely satisfied
with your George clothing purchase, simply return it within 100 days with
your proof of purchase for an exchange or refund. The guarantee excludes all
accessories (not made from cloth), footwear, jewellery and George bedding.
The normal 28 day return policy applies to these exclusions with the
exception of bedding which cannot be returned unless faulty or misdescribed,
due to hygiene reasons.

About George’s 100 day quality satisfaction guarantee:

If for any reason you are not completely satisfied with your George
clothing purchase, simply return it within 100 days with your proof of
purchase for an exchange or refund. The guarantee excludes all accessories
(not made from cloth), footwear, jewellery and George bedding. The normal 28
day return policy applies to these exclusions with the exception of bedding
which cannot be returned unless faulty or misdescribed, due to hygiene
reasons. This does not affect your statutory rights

About Asda Stores Ltd.

George is one of the leading fashion supermarket retailers in the UK,
and now retails in over 380 Asda supercentres, 25 Asda Living stores and has
an equally successful online business with over 1/2 million customers online
per week. George sells more clothing than any other supermarket clothing
retailer and almost half of the British population aged 12-80 has purchased
something from George in the last year. George is number one for volume for
kids wear in the UK

        ASDA PR Team
        Telephone: +44-(0)20-3003-6555
        email: asda@freud.com

SOURCE Asda George


Source: newswire



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