August 12, 2011

The Hillman Group Introduces Hardware Essentials Builder’s Hardware Product Line

CINCINNATI, Aug. 12, 2011 /PRNewswire/ -- At their recent national sales meetings held in Cincinnati, The Hillman Group announced their entry into the Builder's Hardware segment with the release of Hardware Essentials. The Hardware Essentials line utilizes color to differentiate the product categories (Connection, Reinforce, Interior, Security, Miniature, Decorative Door, Hinges, Gate, Storm & Screen, and Organize) to assist the end consumer in their shopping experience. The versatile packaging scheme includes; Cards, Gravity Feed, Bulk, Polybagged, and Flagged items. Detailed trilingual package instructions and project illustrations also are packaging highlights. The product offering will satisfy both the do-it-yourselfer and contractor needs.

The release of the product line is the culmination of several years of research, packaging development, and merchandising design. The depth of the product line, innovative packaging and merchandising designs, expert inventory management, and best-in-industry service make Hillman a force in the category.

This product launch is one of the most comprehensive in Hillman's history. The program is fully supported by several pieces of in-depth sales collateral, a state-of-the-art planogramming software program allowing for customizable displays, a customer service support line, in-store product knowledge training, and innovative "MS Tags" featuring product videos all geared towards making the hardware retailers a true Builder's Hardware destination.

Established in 1964, Hillman sells to hardware stores, home centers, pet suppliers, mass merchants, and other retail outlets primarily in the U.S., Canada, Mexico, and South America. Hillman is the market leader in fasteners, keys, letters, numbers, signs, and threaded rod/metal shapes. The product line also includes key duplication systems and identification items, such as luggage and pet tags. Services offered include design and installation of merchandising systems and maintenance of appropriate in-store inventory levels. Hillman has corporate headquarters in Cincinnati, Ohio and Tempe, Arizona.

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SOURCE The Hillman Group