Creating a Customer-Centric Community in the UAE
DUBAI, UAE, August 15, 2011 /PRNewswire/ –
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UAE Ministry of Interior Engaged in Providing Outstanding Public Service
and Promoting Customer Service Excellence Across the UAE.
Held under the patronage of His Highness Lieutenant General Sheikh Saif
Bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Interior, the
UAE Customer Service Week will play a key role in supporting the
implementation of a customer-centric culture to raise standards and provide
quality services in the UAE. An abundance of customer service related
activities, including a four-day high-level summit and two awards
ceremonies, will take place across the country from 3-6 October 2011.
Increases in revenue, higher rates of client satisfaction and
significant savings in operating costs are some of the benefits to an
organisation that implements a customer-centric approach and measures and
benchmarks its customer service performance.
Following the launch of its Customer Service Charter last May, the UAE
Ministry of Interior is going one-step further in its vision to provide and
promote high quality services to customers. The Ministry has indeed
announced its support to the implementation of an annual customer service
week in the UAE. The Customer Service Week initiative, already celebrated
for several years in the UK, US, Australia and Canada, aims at encouraging
and demonstrating the commitment of the public and private sector in
developing a customer and citizen-centered approach.
Supporter of the UAE Customer Service Week initiative, Philip Forrest,
President of The International Customer Service Institute (TICSI),
highlighted that ‘customer and citizen-centred service quality has never
presented a more fundamental and relevant strategic opportunity to improve
organisational performance. By understanding the positive commercial
realities of service as a competitive differentiator and sustained value
driver, businesses can intensify the customer experience, reinforce on-going
customer loyalty and maintain healthy profitable growth’.
Both public and private sector organisations are invited to participate
in the 2011 UAE Customer Service Week. Dubai Bank, UAE Customer Service
Week’s Official Platinum Partner, and Dubai Airports, Official Partner, will
share their experience in delivering quality customer service.
Waleed Saeed Al Awadi,Deputy Chief Marketing Officer, Head of Branches
and Royal Banking at Dubai Bank stated that ‘there are no boundaries to
customers’ expectations as needs are dynamic and ever changing, but the
right discipline, culture, processes and a strong visionary leadership are
the winning ingredients for success’.
The UAE Ministry of Interior, TICSI, Dubai Bank and Dubai Airports will
be joined by regional and international experts to raise awareness and
standard of customer service across the UAE. They will exchange best
practices in improving customer satisfaction, retention and loyalty and
discuss challenges, techniques and methods to develop a customer-focused
culture and a sustainable customer service strategy.
For more information on the 2011 UAE Customer Service Week, visit
http://www.uaecustomerserviceweek.com, email enquiry@iqpc.ae or call
+971-4-364-2975
SOURCE IQPC Middle East