Viamedia Signs Exclusive Agreement to Sell Local, Regional & National Advertising for EPB Fiber Optics
LEXINGTON, Ky., Aug. 17, 2011 /PRNewswire/ — Viamedia, the cable industry’s leading independent cable rep firm, today announced an agreement to exclusively represent the advertising sales for EPB Fiber Optics, Chattanooga’s municipally-owned fiber-to-the-premises network.
Under this agreement, Viamedia will represent the local, regional & national advertising sales for EPB Fiber Optics on a wide variety of ad supported cable networks in the Chattanooga DMA.
“Partnering with EPB in Chattanooga further expands Viamedia’s footprint for the Tennessee buying communities,” said Viamedia’s CEO, Jeff Carter. “Viamedia is an industry leader in advertising delivery over an IPTV platform and continues to bring effective & efficient solutions to our partner companies & customers. With EPB’s technically enhanced infrastructure and well respected presence in the market area, Viamedia is excited to have the opportunity to deliver the highest quality advertising solutions for Chattanooga businesses.”
“EPB strives to not just offer a robust Fiber Optics platform for our television customers, but to fully utilize our local resources,” said EPB’s Vice President of Marketing, Jere Young. “Viamedia has demonstrated that they will bring the best in class advertising sales operation to us while being a true partner. Viamedia will represent EPB Fiber Optics for local, regional and national advertising sales. This action expands the Chattanooga job market, contributes to our local economy and reinforces our vision to be the best product solution for our customers.”
EPB, Chattanooga’s municipal electric utility, is using its fiber-to-the-home network as the backbone for its Smart Grid which will provide increased power reliability, greater operational efficiency and more power management tools for the utility’s electric customers. In addition to its Smart Grid functions, the fiber-to-the-home network can also provide communications services to business and residential customers, including very high-speed Internet access, (high-definition) IPTV and phone services.
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.