First Online Store That Reveals Exact Eco Impact of its Products
CLEARWATER, Fla., Aug. 29, 2011 /PRNewswire/ — People, while being pro environment, often are not able to see the impact they make to the planet by purchasing ‘Green’ products. Hence, at Green N Brown, every single product carries information about its ‘Green Factor’ along with impact statements. Now shoppers can look for eco footprint statements besides product specs to ensure they are not only shopping to save money but also saving the planet in a tangible way.
“Now when you buy the ‘Eco Shoppers Bag’ from us you will know that you are helping put out many of the 7 trillion plastic bags that are produced and used annually,” says Green N Brown Evangelist & CEO, Naina Vaish. “Or, for example, more than 1,000 trees will be saved if 1% Americans buy the ‘Akbar-Wall-Hanging‘ instead of a conventional alternative.”
“We wanted to make it easy and interesting for the shoppers. If we stated the quantum of carbon saved, for example, it may not be easily comprehended and will be far from being interesting as versus when we convert it to equivalent of gasoline saved, trees saved or hrs of electricity saved,” added Vaish.
Green N Brown retails (only) eco friendly products across several categories including apparel, jewelry, bags, baby products, home decor, health supplements, bath body care and food & beverages.
The company assessed its sales data for July and revealed that the top 18 shoppers made online purchases to save equivalent of 51 gallons of gasoline. These estimates are based on the company’s proprietary simulation model that calculates eco impacts of products.
About Green N Brown
Green N Brown, an E-Market for sustainable and low eco-impact products, is a one stop shop for Greener Future. At Green N Brown.com we provide the best information and enjoyable shopping experience to our eco shoppers by offering a wide range of GREEN (eco-friendly) and BROWN (organic), hence Green N Brown.
We are committed to becoming the world’s most trusted brand of environmentally safe and responsible products for a healthy lifestyle. To know more please visit http://www.GreenNBrown.com.
SOURCE Green N Brown