Lane BryantÂ® Celebrates 2011 Fashion’s Night Out with Debut of T3, Tighter Tummy Technology(TM) Trousers and Jeans
COLUMBUS, Ohio, Aug 29, 2011 /PRNewswire/ – Lane BryantÃ‚®, the nation’s leading women’s curvy apparel retailer, will help celebrate the third annual Fashion’s Night Out (FNO) sponsored by VOGUE, the Council of Fashion Designers of America (CFDA) and the City of New York. On Thursday, September 8, Lane Bryant will join the party as the leading full figured clothing retailer at FNO by hosting a special event kicking off the “Technology Just Got Sexy(TM)” marketing campaign, showcasing Lane Bryant’s new line of slimming denim jeans and debuting its classic fit trousers featuring exclusive T3 Tighter Tummy Technology(TM).
Shoppers are invited to Lane Bryant’s Fulton Street store in Brooklyn, NY from 6 p.m. to 10 p.m. to learn about the benefits of T3 from Lane Bryant Technical Design Director, Richard Zielinski, enjoy a special soundtrack from DJ Mario & Co., try one of Lane Bryant’s signature “Lanetini” cocktails, and mingle with the ladies of BIG SEXY, a hit new reality show on TLC documenting the lives of five curvaceous Manhattan women as they aim to make plus-size sexiness more mainstream. BIG SEXY premieres Tuesday, August 30 at 10 p.m. on TLC.
In partnership with Plus Model Magazine, Lane Bryant will give away a $500 Lane Bryant gift card to one lucky winner in honor of FNO and the T3 trouser debut. The winner will also receive a day of consultation with personal stylist, Reah Norman, and will be featured in a photo shoot for an upcoming issue of Plus Model Magazine. The Lane Bryant Fulton Street store will have exclusive FNO-branded t-shirts* available in sizes 14-28 for $25 beginning Tuesday, September 6.
“We are excited to introduce our new line during this very special night for the fashion industry,” said Richard Zielinski. “This is a time when designers, consumers and retailers come together to celebrate one of America’s favorite pastimes – shopping. Our customers will love the way our T3 trousers and jeans will make them feel. Plus, the jeans give them the appearance of looking up to two sizes smaller. We are delighted to invite our customers to this special event to experience this advanced technology for themselves.”
Mr. Zielinski will kick off the FNO event at the Lane Bryant Brooklyn store with a special presentation on the technology of fit, discussing the exclusive and innovative design behind Lane Bryant’s new T3 Tighter Tummy Technology(TM). Mr. Zielinski will be available for interviews and questions following the presentation.
In July, Lane Bryant introduced the “Technology Just Got Sexy(TM)” campaign heralding the launch of the revolutionary “Tighter Tummy Technology(TM)” (T3) in a new line of jeans and trouser pants to change the perception that curves can’t be sexy and encourage women to flaunt their assets. The T3 trousers and jeans have an exclusive built-in mesh control panel made out of a unique nylon and spandex blend that flattens the tummy and slenderizes the silhouette. They are made from a special blend of cotton and polyester fabric that prevents sagging and allows the fabric to stretch for maximum comfort while maintaining a smooth shape around a woman’s curves. The trousers and jeans also feature an invisible elastic waistband that minimizes gapping. The T3 classic fit trousers are available in black, charcoal grey, brown herring bone and charcoal berry stripe. All T3 denim jeans and trousers are available in sizes 14 – 28.
Fashion’s Night Out first launched in 2009 as a kick-off celebration for the Mercedes-Benz Fashion Week. It will take place this year on September 8-15. Participating retail stores across New York City’s five boroughs will stay open until 11 p.m. or later and offer a range of in-store celebrations and promotions to encourage the public to celebrate and support the fashion community. Nearly 1,000 stores have already signed on to participate in the event.
Before Fashion’s Night Out, visit any Lane Bryant retail location and test a pair of the new T3 trousers and jeans during Lane Bryant’s 40% off sale, August 31 through September 5.
For more information about Lane Bryant or to purchase T3 trousers and jeans, please visit www.lanebryant.com, become a fan on Facebook and follow us on Twitter. Also, follow Lane Bryant’s Fashion’s Night Out event and join the conversation on Twitter at #FNOLB.
About Lane BryantÃ‚®
Lane BryantÃ‚® is the nation’s leading women’s curvy apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant fashions are available nationwide at its more than 700 Lane Bryant stores, 115 Lane Bryant OutletÃ‚® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About Fashion’s Night Out
Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 8, 2011, Fashion’s Night Out will return to New York City and cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. For more information, visit www.fashionsnightout.com, or join the conversation via Facebook and Twitter (www.twitter.com/fnonyc, #FNO).
SOURCE Lane Bryant