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National Trust Says ‘Take the Right Bite’ This Autumn

September 13, 2011

SWINDON, England, September 13, 2011 /PRNewswire/ –

The National Trust has revealed that despite the UK being a nation of
apple lovers, the majority of Britons cannot identify home grown varieties.
The charity is urging people to ‘take the right bite’ this Autumn to make
the most of the unique British flavours available and help save UK orchards.

Research* shows that although more than half of respondents (53 per
cent) crunch into an apple each week, and almost a quarter (24 per cent) of
Britons who eat apples enjoy eating apples because they can buy home grown
varieties, 41 per cent of people who eat apples find it difficult to pick
out British grown apples.

While British grown varieties such as the Bramley, Cox Orange Pippin and
Egremont Russet are recognised by some apple eaters, 61 per cent of adults
wrongly guessed that the Granny Smith is grown in the UK when it originates
from Australia. Similarly, almost a quarter of people (23 per cent) thought
that the Pink Lady is grown in the UK.

As part of its Food Glorious Food campaign, the National Trust has
launched its guide ‘How to eat an apple’ to encourage people to buy British
grown apples and help ensure the UK’s apple heritage
[http://www.nationaltrust.org.uk ] is preserved.

Fiona Reynolds, Director General at the National Trust said: “British
apples are now being harvested and we’re spoilt for choice with local
flavours. Whether it’s the rich, sweet Cox, or the nutty Egremont Russet we
urge everyone to choose and enjoy home grown varieties throughout the day.
We need more people to choose British and help protect our orchards
[http://www.nationaltrust.org.uk/main/w-chl/w-countryside_environment/w-nature/w-nature-orchards-spring.htm ]
. 70 per cent of apples bought in the UK
are imported** and this must change.”

The survey showed that 68 per cent of people who eat apples enjoy eating
them for their juicy, crunchy texture and 40 per cent for their convenience,
with nine per cent even going as far as eating the core. Yet 25 per cent of
adults are put off apples by them turning brown as they start to eat the
flesh and a quarter (25 per cent) of 18-24 year olds do not eat apples at
all.

Rachel Brewer, Pommelier for the National Trust, said: “It’s been
another fantastic year for apples, all thanks to our unusually hot Spring,
which has meant apple blossom has been able to set earlier. There’s such a
variety of UK apples ready for picking at the moment; Early Worcester, is a
great eating apple and Tom Putt, perfect for cider, but also a very good
juice apple too. My favourite is the Ten Commandments, a bright red, really
sweet apple which goes brilliantly with blue cheese and port.”

Masterchef co-presenter and apple fan, Gregg Wallace says: “There are
hundreds of apple varieties on these beautiful islands of ours, all colours,
all shapes, and many flavours. Nothing but an apple has the unique
combination of soft sweetness, refreshing acidity and crunch.”

Notes to editors

* Research: All figures, unless otherwise stated, are from YouGov Plc.
Total sample size was 2000 adults. Fieldwork was undertaken between1 to 4
July 2011. The survey was carried out online. The figures have been weighted
and are representative of all GB adults (aged 18+).

** Figure from Campaign for Real Farming:

http://www.campaignforrealfarming.org/2010/06/community-orchards/

About The National Trust:

The National Trust is the largest non-governmental landowner in the UK,
owning approximately 250,000 hectares (660,000 acres) of the great outdoors
[http://www.nationaltrust.org.uk/main/w-vh/w-visits/w-visits-feelfree.htm ]
across England, Wales and Northern Ireland and offers many ideas for days
out.

The National Trust also offers a number of ideas for days out
[http://www.nationaltrust.org.uk/main/w-vh/w-visits.htm ], with the charity
caring for over 300 of England, Wales and Northern Ireland’s greatest
historic houses and gardens, 1,000 km of coastline and vast swathes of the
country’s most beautiful countryside.

        PR Contact:
        Jeanette Heard
        Assistant Press Officer
        National Trust
        Heelis
        Kemble Drive
        Swindon
        SN2 2NA
        +44(0)1793-817706

http://www.nationaltrust.org.uk

SOURCE National Trust


Source: PR Newswire