January 18, 2006

US ad spending up 5.4 pct in 2006: study

NEW YORK (Reuters) - Growth in Hispanic television, Internet and cable television advertising is expected to boost U.S. ad spending by 5.4 percent in 2006, according to a study by TNS Media Intelligence released on Wednesday.

U.S. ad spending is expected to reach $152.3 billion this year, with stronger growth expected in the second half of the year, underscored by a "stable" U.S. economy.

"We anticipate advertising spending to continue on a steady track in 2006 due to several major events," Steven Fredericks, TNS chief executive study said, citing the Winter Olympics in the first quarter and the mid-term 2006 elections as catalysts.

TNS said U.S. ad spending in 2005 rose 3 percent.