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Continental Airlines Announces Partnership With National Association of Hispanic Publications

Posted on: Monday, 23 January 2006, 12:00 CST

HOUSTON, Jan. 23 /PRNewswire-FirstCall/ -- Continental Airlines and the National Association of Hispanic Publications (NAHP) have announced a partnership that will give Continental "Official Airline" status for the NAHP's 2006 membership campaign and events.

"The NAHP member publications not only are the voice of the Latino community, they provide a connection to the Latin American homelands of many of their readers," said Pete Garcia, Vice President, Latin America, Continental Airlines. "As the second-largest U.S. airline to Latin America and the Caribbean, Continental shares the NAHP's interest in Latin America and Latinos in the U.S."

The partnership consists of Official Airline status for: * NAHP's 2006 National Membership Drive * NAHP 2006 Annual Convention, March 29-April 2, 2006, Las Vegas * NAHP 2006 Media Summit, May 17-18, 2006, Washington, D.C. * NAHP 2006 Chicago Ad Summit, Aug. 24-25, 2006

"This kind of corporate commitment from Continental is an example for all companies to consider. It supports professional involvement by small and disadvantaged businesses in our trade organization; it builds bonds between Hispanic media and Continental Airlines as an industry partner; and it highlights NAHP's intention to act as the leading light for all Hispanic publications throughout the United States," said Lupita Colmenero, President of the Board of NAHP, Inc.

Continental's support will enable the NAHP to grow its membership ranks, particularly among small and minority-owned publications that may not have the resources to fully participate in professional training programs throughout the country, NAHP officials said.

The sponsorship includes a Continental MeetingWorks discount agreement for NAHP members traveling to NAHP events and training programs.

Continental offers nonstop service to 77 destinations in 25 countries in Latin America and the Caribbean. Continental offers service from the U.S. to 30 destinations in Mexico -- more than any other airline -- and also offers nonstop service to more Central American cities (11) than any other U.S. airline. In December 2005, Continental began daily nonstop service between Houston and Buenos Aires, Argentina, the airline's ninth South American destination.

Continental offers a number of Spanish-language services, including bilingual flight attendants on many flights to Latin America; and bilingual airport personnel, reservations agents and signage. Spanish-language functions on the continental.com Web site include flight booking, reservation management, flight and gate information, and OnePass frequent flyer program enrollment. Passengers also may make reservations in Spanish at 1-800-537- 9222. Continental Airlines has been named for eight consecutive years to Hispanic Magazine's list of "100 Best Companies for Hispanics" (1998-2005).

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) is a nonprofit trade advocacy organization representing the majority of Hispanic publications and serving more than 55 markets in 28 states and Puerto Rico with a combined circulation of over 14 million. NAHP was founded in 1982 as a nonpartisan and nonprofit organization to promote Hispanic publications. NAHP, Inc. membership includes newspapers and magazines which reach over 50% of the Hispanic households in the United States. For more information, visit http://www.nahp.org/ .

Continental Airlines

CONTACT: Corporate Communications of Continental Airlines,+1-713-324-5080, or corpcomm@coair.com

Web site: http://www.continental.com/http://www.continental.com/company/newshttp://www.nahp.org/

Source: PRNewswire-FirstCall

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