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TagWorld Partners With Universal Music Group to Deliver Music Videos

Posted on: Monday, 13 March 2006, 06:00 CST

Social ecosystem TagWorld (www.tagworld.com) announced today a partnership with Universal Music Group, the world's leading music company, that will enable TagWorld members to view and add music videos from their favorite Universal Music Group artists to their personalized TagWorld websites. Members will be able to enjoy videos from such chart-topping artists as 50 Cent, Black Eyed Peas, Gwen Stefani, Kanye West, Nelly, The Killers, Jack Johnson, U2, Fall Out Boy, Snoop Dogg, The Bravery and Daddy Yankee, among many others.

"We are thrilled to partner with Universal Music Group to allow our members to add their favorite music videos to their website with one click," said Evan Rifkin, TagWorld President. "Universal Music is helping to cultivate online entertainment and enabling users to discover and share music videos from new artists as well as their favorite artists."

TagWorld's growing community of music artists can now share their music videos with TagWorld members for free, so that fans can enjoy the videos in a new dimension and within their own personal websites. TagWorld Video enables members to instantly embed their favorite videos in their personalized website with just one click. Members can enjoy the videos on other member websites and also add them to their own websites with one click, thus allowing artists to harness the viral nature of TagWorld's social web.

How TagWorld Video Works

TagWorld wants members to enjoy the broadest possible selection of authorized video content. TagWorld Video includes a unique video player interface that lets viewers browse and view clips by title, artist or tag (keyword). Members are offered a menu of video thumbnails, each displaying the clip's time length, associated tags and total number of viewings. With one click, users can also flag any video with questionable content.

Similar to TagWorld's Music Service, which enables members to "Add to My Tunes," members can build out their library by clicking "Add to My Videos." Members can also add video clips directly to their personalized website by simply clicking "Add to My Website." Visitors to other member sites can then enjoy the clip as well, and if they want, click the same options to add the clip to their own library and website.

About Universal Music

Universal Music Group is the world's largest music company, with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

About TagWorld

No other social network offers the array of services that TagWorld provides its members. With one username and password TagWorld members are able to build dynamic multi-page websites to share photos and blogs, showcase their own music and videos, as well as those of their favorite artists, discover new music and conduct e-commerce all in one place -- their own personalized TagWorld website.

In the four months since launch TagWorld has grown to well over 1 million members. TagWorld's comprehensive online ecosystem, tightly integrated set of publishing, communication, networking features and e-commerce support enable the social web like never before. Users can engage, create and share their personalized content online in a multitude of ways for a more meaningful social experience. For more information about TagWorld, please visit www.tagworld.com.

Source: Business Wire

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