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China is the Fastest Growing Chilled Food Market Doubling 106% in Size

Posted on: Monday, 10 April 2006, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c35453) has announced the addition of The Top 10 Global Leaders in Food: Market Growth, NPD and Key Strategies to their offering.

"The Top 10 Global Leaders in Food: Market growth, NPD and Key Strategies" is a new management report demonstrating how the world's leading food companies are driving brand share and geographic expansion within saturated Western European and US markets.

Use this new report's SWOT analyses, new product development data and a survey of 5000 food industry executives, to provide give you a variety of best practice strategies you can implement in your planning across all food categories.

For each of the top 10 food companies this report will provide you with:

-- Strategic goals and growth strategies

-- Market share and positioning by geography

-- Analysis of innovation and NPD by category

-- Turnover and operating profit trends

-- SWOT Analysis

-- Acquisitions

This best-practice, case study driven report includes extensive profiles of Cadbury Schweppes, Danone, General Mills, Heinz, Kellogg, Kraft, Mars, Nestle, Pepsico and Unilever allowing you to identify their strengths and weaknesses, the threats they face and future opportunities.

This brand new report provides:

-- NPD and innovation analysis by category of over 8000 product launches using the latest data from Productscan owners of the world's largest database of consumer packaged goods

-- Qualitative primary research of key industry trends and five year market forecasts conducted with brand managers, marketing managers and product managers in major food manufacturers.

-- Results from a survey of 5,000 senior executives in food manufacturing and retailing across the globe including Ahold, Carrefour and Coca Cola enabling you to benchmark opinions on key strategic decisions, merger & acquisition activity, key financials and future growth prospects.

Some key findings from this report...

-- Health trends will influence marketing NPD and brand strategies more than any other over the next 5 years according to this survey of key food and drink executives. This opinion is reinforced by the market trend towards low-fat, probiotic, non-GM,lower calorie and organic food.

-- Even consumers in developing economies are driving the leading food companies to change with Kraft Foods agreeing this year to remove all genetically modified ingredients from its products in China.

-- PepsiCo, Nestle, Danone and Unilever were rated the best at innovation, adaptation and marketing by key food and drink executives who felt they reacted more quickly to changes in consumer environment, eating habits and the need to change sales tactics.

-- China will continue to be a key growth market. China is the fastest growing chilled food market doubling 106% in size since 1999. It is the world's second fastest growing bakery and cereal food market growing by 77% whilst confectionery grew by 67% and savoury snacks by 60%.

Your questions answered...

-- What is the market share of each of the global leaders in food by company, country and category?

-- Which regions and categories offer the leading food companies the greatest growth opportunities?

-- How successful have each leading food companies new product development strategies been and in which categories do they focus their activity?

-- How do the leading food companies compare in terms of financial performance, brand portfolio and coverage by country and category?

-- What are the key strategies of the leading food companies how do these strategies drive revenue and market share?

Benefit from the expert insight and analysis enabling you to...

-- Learn from the strategies and best practices of the top 10 food companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.

-- Benchmark your performance against the leading food companies using market share data by company, country and category and financial data included in this report.

-- Identify the most effective methods of new product development and innovation with this report's analysis of over 8000 NPD launches using the latest Productscan data.

-- Predict the key growth areas in the food market using the results of our survey of key industry executives and the market trend data in this report.

-- Save time, money and resources on researching the performance and best practice strategies of the key players in global food market using this report.

Companies mentioned:

-- Cadbury Schweppes

-- Danone

-- General Mills

-- Heinz

-- Kellogg

-- Kraft

-- Mars Inc.

-- Nestle

-- PepsiCo

-- Unilever

For more information visit http://www.researchandmarkets.com/reports/c35453

Source: Business Insights

Source: Business Wire

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