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Ariana Afghan Airlines Selects Sabre Airline Solutions for New-Generation Reservations; SabreSonic Solutions to Help Modernize Afghanistan Airline Industry

Posted on: Tuesday, 23 May 2006, 16:56 CDT

Sabre Airline Solutions, the leading provider of software and services that help airlines better market and sell products, serve customers and operate fleets in today's highly competitive marketplace, today announced that Ariana Afghan Airlines has chosen the SabreSonic Passenger Solutions for its reservations, electronic ticketing and Web site bookings.

The SabreSonic solutions enable Ariana to compete in the global marketplace with a suite of new-generation, high-performance passenger management products. SabreSonic Ticket enables Ariana to reduce costs associated with processing paper tickets, increase revenue and eliminate customer frustration with lost tickets and itinerary changes. SabreSonic Web enables Ariana to efficiently display and sell its products over the Internet and generate additional revenue by offering content from partner airlines as well as car and hotel providers.

"By choosing Sabre's state-of-the-art products, we eliminated the need to build costly systems for electronic ticket distribution, database management and online booking," said Dr. Nadir Atash, president of Ariana Afghan Airlines. "These cost-saving measures are important as Ariana begins a new era in its history."

Implementation of the SabreSonic solutions began in January. The implementation marks the first time Ariana passengers have had the ability to make reservations and purchase tickets from a customer-centric system. Further implementation will continue throughout the coming months, offering even more benefits and conveniences to both the airline and its passengers.

"Afghanistan, including Ariana Afghan Airlines, is in the midst of rebuilding, and we are pleased that our SabreSonic solutions have the flexibility to address its specific needs now and in the future," said Gianni Marostica, president of Airline Passenger Solutions for Sabre Airline Solutions. "We are proud to be part of this historic and noble effort."

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world's largest provider of products to help airlines market, sell, serve and operate from planning through execution.

More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company's consulting group for strategic, commercial and operational advice. More than 600 contracts worldwide were signed in 2005 for Sabre Airline Solutions' leading technology solutions.

Sabre Holdings (NYSE:TSG) connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, SabreSonic and the Sabre Airline Solutions logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2005 Sabre Inc. All rights reserved.

Source: Business Wire

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