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Launch of Godiva Ice Cream Bars Fulfills Every Diva's Dream With $25,000 Paris Shopping Spree Sweepstakes; Paris Comes to Life in New York City With 16-Ft. Replica of Eiffel Tower Made of More Than 10,000 Godiva Ice Cream Sticks

Posted on: Monday, 5 June 2006, 12:01 CDT

What do you get when you combine the world's finest chocolate with super premium ice cream? A frozen snack lover's dream! To celebrate the introduction of the Godiva Ice Cream Bars at supermarkets across the country, CoolBrands International Inc. (TSX: COB.SV.A), makers of Godiva Ice Cream, is sponsoring the "Godiva Diva Dreams" sweepstakes in which one lucky winner will get to live the sweet life and fulfill the ultimate shopping fantasy -- a trip to the fashion mecca of the world, Paris, France, and a $25,000 shopping spree!

Consumers can enter the Godiva Diva Dreams sweepstakes online via www.godivadivadreams.com (no purchase is necessary). The grand-prize winner receives a one-week trip for two to Paris with first class accommodations, as well as an extravagant $25,000 shopping spree. Five second-prize winners receive "Diva Dollars" -- $1,000 cash each to pamper themselves. And 100 lucky third-prize winners will enjoy a year's supply of Godiva Ice Cream. The sweepstakes begins June 5 and ends September 15.

"The 'Diva Dreams' sweepstakes gives consumers a chance to live out a once-in-a-lifetime shopping fantasy and enjoy the only ice cream from the world's best chocolatier," said Matthew Smith, Vice President of Marketing for CoolBrands International. "Godiva Ice Cream gives consumers a unique way to indulge themselves, at home, everyday."

To kick-off the sweepstakes in style, CoolBrands will bring a slice of Paris to New York City by giving away Godiva Ice Cream and coupons on Friday, June 9, 2006 at Luna Park in Union Square Park. Between 10:00am and 2:00pm, everyone can enjoy complimentary Godiva Ice Cream (while supplies last) served to them by Godiva "butlers" while sitting under a 16-ft. model of the Eiffel Tower constructed from more than 10,000 wooden Godiva ice cream sticks and hundreds of Godiva pints. The model is being designed and built by Pratt Institute's School of Architecture.

Godiva Ice Cream is rich, super premium, indulgent ice cream from the makers of the finest chocolate in the world. The Godiva line up includes ice cream bars in two delicious flavors -- White Chocolate Raspberry Bar (white chocolate ice cream with raspberry swirls in Godiva dark chocolate coating) and Belgian Dark Chocolate Bar (Godiva Belgian dark chocolate ice cream in Godiva milk chocolate coating). Godiva Ice Cream is also offered in pints, featuring ten flavors, including four brand new flavors: Belgian Dark Chocolate with Mint, Vanilla Black Raspberry Ice Cream, Cappuccino with Chocolate Hearts, and Milk Chocolate Hazelnut Praline. Godiva Ice Cream is available now at retail nationwide at a suggested retail price range of $3.69-4.19 per pint and $3.79-4.29 per box of three bars.

For more information about Godiva Ice Cream and about the "Diva Dreams" contest, please visit wwwgodivadivadreams.com.

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years. For more information about Godiva Chocolatier, please visit www.godiva.com.

About Cool Brands, International

CoolBrands International is a leading marketer of dairy-based snacks in the refrigerated and frozen snack foods categories. In the frozen snack foods category, CoolBrands manufactures and distributes such well known brands as Godiva Ice Cream, Disney Frozen Snacks, Whole Fruit Sorbet, Eskimo Pie frozen snacks, Tropicana Fruit Bars, Chipwich Ice Cream Cookie Sandwiches and many others. In the refrigerated dairy category, CoolBrands manufactures and distributes Breyer's Yogurt and Creme Savers Yogurt. CoolBrands operates a "direct store delivery" (DSD) ice cream distribution system in selected markets in the U.S., serving CoolBrands products and a growing family of Partner Brands to supermarkets, convenience stores and other retail customers. CoolBrands' 50.1% owned subsidiary, Americana Foods, is a leading U.S. manufacturer and supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet products, frozen snacks and other food products to well known national retailers, food companies and restaurant chains. CoolBrands' Foodservice Division manufactures and sells premium soft serve ice cream and frozen yogurt to the foodservice industry. CoolBrands' Dairy Components Division manufactures and sells a full line of quality flavors, chocolate coatings, fudge sauces, powders for chocolate milk, eggnog bases and other ingredients and flexible packaging products for use in private label dairy products in addition to the Company's brands. For more information about CoolBrands, visit www.coolbrandsinc.com.

Source: Business Wire

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