Dentsu, Toyo Shinyaku to Set Up Firm to Support Health Food Business

By Kyodo News International, Tokyo

Jun. 8–FUKUOKA — Toyo Shinyaku Co. and Dentsu Inc. said Thursday they will jointly establish a new company July 3 that will assist businesses hoping to enter the health food market.

The new company, TSD Wellness Inc., will be capitalized at 50 million yen and headquartered in Tokyo. The Fukuoka-based health product maker will hold a 66 percent stake and the advertising agency will own the remaining stake in the joint venture.

Combining Toyo Shinyaku’s health food development know-how and Dentsu’s marketing expertise, the new company will offer services including product development and marketing plans for health food.

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