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Identify the Opportunities for Growth and Product Development Within the US Frozen Desserts Market

Posted on: Tuesday, 20 June 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c38368) has announced the addition of Frozen Desserts in the United States to their offering.

Recent growth in the frozen dessert industry has not kept pace with inflation. Frozen cakes and pies face stiff competition not only from other brands, but also from products available through in-store bakeries, from restaurants, and from small independent bakeshops. There is also competition from a range of other dessert options, from ice cream to canned fruit.

The industry has held onto consumers through innovation and product development designed to expand the seasonal nature of the products (for example, by making "summer pies" to expand sales of a holiday-focused food). Other innovations cater to smaller households through the introduction of smaller portions and single-serve desserts. Some smaller manufacturers have begun to experiment with organic and natural products, free from lactose, gluten, or other ingredients avoided by some consumers.

This report clearly identifies the principal external factors driving or curtailing growth in frozen desserts. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by dessert type. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands.

The SPSS forecasting package is used to create a five-year forecast of U.S. retail sales in the frozen desserts market, revealing potential opportunities for growth and product development. Even with competition from many fronts, it is believed frozen desserts will continue to be a strong presence in the supermarket. However, manufacturers will need new ideas to keep consumer interest against an increasing range of competition.

For the purposes of this report, frozen desserts are defined as:

-- frozen pies and pie crusts

-- frozen cakes

-- frozen puddings and mousses

-- frozen cheesecakes

-- frozen whipped toppings

Excluded from this report are ice cream, ice milk, sorbet, frozen yogurt, or any products made of ice cream. Also excluded are frozen sweet goods such as donuts, muffins and toaster strudels, which are marketed primarily as breakfast foods

This report contains US IRI InfoScan data.

Companies Mentioned

- Schwan - Kraft Foods Inc. - Sara Lee Foods - Pepperidge Farms (Campbell Soup Company) - Advertising and Promotion - American Pie Council - Schwan - Kraft Foods, Inc. - Sara Lee

For more information visit http://www.researchandmarkets.com/reports/c38368

Source: Business Wire

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