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Nascent Signs Letter of Intent With Ferrarelle SpA to Exclusively Distribute Ferrarelle Brand Beverages in Mexico

Posted on: Thursday, 29 June 2006, 09:00 CDT

Nascent Wine Co. (OTCBB: NCTW), announced today that it has signed a letter of intent to exclusively distribute Ferrarelle brand beverages in Mexico.

"The Mexican water market is the second largest in the world by volume at more than $8 billion U.S. dollars per year with an incredible annual growth of 30% per year," said Jorge Olson, managing partner of Liquid Brands Management Inc., a beverage consulting firm; he continued by saying that "one of the best areas of expansion in Mexico is in bottled water and mineral water for convenience stores and food service where there is a great demand but not much variety or distribution."

Victor Petrone, president of Nascent Wine Co., stated, "The market for beverages in Mexico is fertile, Ferrarelle is prestigious and Italy's No. 1 water and we are honored to add this world-class brand to our company profile." Petrone continued, "Expanding our product base gives our company the versatility it needs to become a leader in the Mexican food distribution market. Adding quality products such as Ferrarelle only substantiates this model."

About Ferrarelle SpA Inc.

Ferrarelle SpA was constituted in March 2005 after the acquisition of Italaquae SpA (Danone Group), which controlled the well-known water and beverage brands Ferrarelle, Natia, Santagata, Boario and Vitasnella. The choice of the new name emphasizes the identification of the company with its historic brand, Ferrarelle, the sparkling natural mineral water bottled since 1893, and also marks a fresh start in the growth and expansion program, both within national borders and in foreign countries. For more information please visit: www.ferrarelle.it.

About Liquid Brands Management Inc.

Liquid Brands Management Inc. in the United States and Liquid Brands Management SA de CV in Mexico is the leading beverage consulting company helping international beverage companies and brands enter, market and sell products in Mexico. You can reach them at www.LiquidBrandsManagement.com and you can find more information on the Mexican beverage market at their informative portal www.MexicoBeverage.com.

About Nascent Wine Co. Inc.

Nascent Wine Co. Inc. is charting a course to become a leader in the beverage and food industry in Mexico. The company is the exclusive distributor of Miller Beer (SAB.L) in Baja California, Mexico. The company plans to continue acquiring small- to medium-sized beverage and food distributors in Mexico. The company trades on the OTC Bulletin Board, ticker symbol NCTW.OB. For more information please visit: www.pianconegroup.com.

Forward-Looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

Source: Business Wire

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