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Upscaling of Frozen Food Fare to Drive Market Past $32 Billion By 2010

Posted on: Wednesday, 26 July 2006, 18:00 CDT

NEW YORK, July 26 /PRNewswire/ -- Premium fare promising higher quality, home-made freshness, and natural/organic ingredients are a key factor to growth in the slow-growing behemoth that is the frozen foods industry, according to Frozen Foods in the U.S., a new report from market research publisher Packaged Facts.

Packaged Facts projects that after reaching nearly $28 billion in 2005, sales of frozen foods will grow at a rate of 2.8% annually over the next several years to top $32 billion in 2010. Much of this growth will come from a renewed emphasis on upscale and "better-for-you" entrees catering to the needs of time-crunched families.

Yet as the definition of "family" continues to evolve, so do the endless choices of innovative varieties of frozen food packaging. "Lifestyle Marketing" has taken the industry by storm. Meeting the frozen food needs of empty nesters, DINKs, and marrieds without children at home-today's dominant household unit-has become crucial to success. Good-for-you meals for two are springing up in frozen food cases sporting greater varieties of organic-based and ethnic cuisines. The introduction of resealable packaging, individual portion-sizes, multi-serve and portion-controlled packaging have also been introduced to meet the specific lifestyle needs of Americans on the go.

"Consumers are being bombarded with fresh food choices in retail, which is a huge challenge to frozen foods," said Don Montuori, the publisher of Packaged Facts. "People want frozen foods to be quick, easy, and taste like restaurant quality as they seek to upgrade their home meals with world flavors, high-nutrition, and gourmet fare."

Frozen Foods in the U.S. provides a comprehensive focus on six frozen meal and meal component categories: dinners/entrees; poultry, seafood, and meat; vegetables, including potatoes; pizza; breakfast foods; and appetizers/snacks. The report examines new product trends, offers competitive profiles of industry leaders, and looks at consumer trends and behaviors surrounding the inclusion of frozen foods as a daily meal choice. Priced at $3,000, this report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1119492.html . It is also available at MarketResearch.com.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit http://www.packagedfacts.com/, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.

Contact: Tom Ehart MarketResearch.com 240-747-3014 tehart@marketresearch.com

Packaged Facts

CONTACT: Tom Ehart of MarketResearch.com, +1-240-747-3014,tehart@marketresearch.com

Web site: http://www.packagedfacts.com/http://www.marketresearch.com/


Source: PRNewswire

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