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Diamond Ranch Foods, Ltd. Commences Private Label Branding Program

Posted on: Wednesday, 9 August 2006, 18:00 CDT

Diamond Ranch Foods, Ltd. (Pink Sheets:DFDR), a custom meat processing and distribution conglomerate, reported today that its private-label branding program is underway.

Louis Vucci, Jr., President of Diamond Ranch Foods, Ltd., stated "We are pleased to announce that corned beef and pastrami will be the first of many items packaged under the 'Diamond Ranch Foods' private label. The Company plans on rolling out many additional products throughout the year as it continues its private-label branding program. We believe that branding our products and getting the Diamond Ranch Foods name out to the masses is of paramount importance to the Company's future growth plans. We know our products portray a high quality image. When consumers think of Diamond Ranch Foods, they think of quality," continued Mr. Vucci.

"Consumers have choices in the marketplace. We are making every effort to focus on developing our own brand's awareness and loyalty. When consumers hear the name Diamond Ranch Foods, we aim to be the recognized and obvious choice over any competitor because of the high quality standards we use in the production and manufacturing of our products. As our brand name grows, it provides an excellent avenue of future growth into the retail consumer arena. As stated in our shareholder update last month, we are currently experiencing record profitability and anticipate adding significant revenue in the third and fourth quarters resulting in record revenues for the 2006-2007 fiscal year. We are broadening and expanding our product lines and bringing in higher profit margin items It is our ultimate goal to see the Diamond Ranch Foods label in supermarkets, neighborhood delis, and warehouse clubs across the eastern seaboard," added Mr. Vucci.

About Diamond Ranch Foods, Ltd.

Diamond Ranch Foods, Ltd., a processor and distributor of meats and fresh cut portion controlled poultry, is located in the historic Gansevoort meatpacking district in lower Manhattan, NY. Operations include packing, processing, labeling and distribution of products. The company's diversified customer base includes in-home food service businesses, retailers, hotels, restaurants, and institutions, deli and catering operators and industry suppliers. Specific customers include Madison Square Garden, TGI Friday's, Sloan Kettering Hospital, and the Hilton Group (OTC:HLTGY). The company also provides portion controlled meats, custom meat cutting, and private labeling.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties and the company's actual results may differ from these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

Source: Business Wire

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