Thumbplay Launches Verizon; Now Supports All Major Carriers; No. 1 Online Retailer of Mobile Entertainment Supports Subscribers of Verizon, Cingular, AT&T, T-Mobile and Sprint
Posted on: Thursday, 10 August 2006, 12:00 CDT
Thumbplay Inc., the leading online retailer of mobile entertainment content today announced that its broad selection of ringtones, wallpapers, games and text services are available directly to nearly 30 million Verizon subscribers. Verizon's customers can now join the growing community of Thumbplay members who are personalizing their phone's content at www.Thumbplay.com.
Ranked as the number one online Web site in the "Entertainment -- Mobile Phones" category by Hitwise, the world's leading online competitive intelligence service, Thumbplay now supports subscribers of Verizon, Cingular, AT&T, T-Mobile and Sprint. With Thumbplay, consumers are able to buy content on the Thumbplay Web site, download the content "over the air" and add the charges directly to their Verizon bill. Thumbplay.com is focused on delivering the best selection in mobile content through an intuitive and feature-rich consumer experience.
"We are thrilled to be the first mobile entertainment company launched on the new Verizon platform and look forward to extending the exciting selection of Thumbplay's premium mobile content to Verizon's nearly 30 million data customers," said Are Traasdahl, founder and CEO of Thumbplay. "This agreement with Verizon means that Thumbplay now supports all major carriers."
"While carriers have been the dominant brand in wireless, the rapidly growing mobile content environment has opened an opportunity for direct-to-consumer brands to thrive as well," said Kanishka Agarwal, vice president of new products, Telephia. "Content companies have become successful in drawing large audiences. They must focus on the quality of the end user experience, as we see this is the driver of continued success for direct-to-consumer brands."
Recently, Thumbplay announced a deal with Universal Music Group to distribute its full catalog of realtones from its global family of artists. Additionally, it inked a deal with Hands-On Mobile to distribute a selection of its library of mobile entertainment content including top gaming titles and other personalization applications.
About Thumbplay
Thumbplay, Inc. is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.
Source: Business Wire
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