• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Las Vegas Sands' International MICE Team Finding Much Success in Asia

Posted on: Wednesday, 23 August 2006, 21:00 CDT

LAS VEGAS, Aug. 23 /PRNewswire-FirstCall/ -- Las Vegas Sands Corp. and its team of Meetings, Incentive, Convention, and Exhibition (MICE) professionals continue to assemble the world's top trade show organizers to support the company's burgeoning presence in Asia. The company announced today that The Venetian Macao has now received signed contracts for 26 separate trade shows to be produced by ten leading international trade show organizers. In addition, the company said it has begun significant pre-marketing activities for its Marina Bay Sands property, which is scheduled to open in Singapore in 2009.

"The early success of our MICE operations in Macao is indicative of the changing landscape of Macao and our ability to transform it into a major MICE destination," said Sheldon Adelson, chairman and chief executive officer of Las Vegas Sands Corp. "Our MICE operation separates us from traditional gaming operators and is a major part of our international business strategy. You need not look far to see that it is going to be successful. It is clearly evident through our success in Macao, as well as through the tremendous feedback we have received as we start our marketing activities in Singapore."

In Macao, LVS has booked the Association of Surplus Dealers (ASD) / Association of Merchandise Dealers (AMD) for a series of trade shows beginning in October 2007. The mega- ASD/AMD show, one of the largest tradeshows in the U.S., is a variety and general merchandise show featuring hundreds of product categories including apparel, fashion accessories, jewelry, gifts, and house wares. The semi-annual Las Vegas-version of the show occupies approximately 750,000 square feet of exhibition space and attracts more than 50,000 attendees.

"The elite names in the trade show business -- folks like Reed, VNU Expositions, Messe Frankfurt, CMP Asia and WT Glasgow -- have clearly recognized the opportunity to organize presentations to Chinese and international buyers and sellers in the context of the Cotai Strip(TM)," said William Weidner, president and chief operating officer of Las Vegas Sands Corp.

"In return, the people and government of Macao, the trade show organizers, Chinese exporters, and certainly us, will benefit from the millions of attendees flocking to Macao in the coming years to attend meetings and exhibitions."

In addition to the ASD/AMD show, Weidner said the company has reached agreements with several other major trade shows, including the Automobile Sports Asia show, Hong Kong Jewelry Manufacturers Exhibition, and the Macao International Jewelry and Watch Fair.

Las Vegas Sands Corp. previously announced trade shows include the Asian Automotive Aftermarket Products Expo, CMP Asia Jewelry and Watch Show, and the Global Gaming Expo Asia.

Statements in this press release, which are not historical facts, are "forward looking" statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the Company's control, which may cause material differences in actual results, performance or other expectations. These factors include, but are not limited to general economic conditions, competition, new ventures, government regulation, legalization of gaming, interest rates, future terrorist acts, insurance, and other factors detailed in the reports filed by Las Vegas Sands Corp. with the Securities and Exchange Commission.

ABOUT LAS VEGAS SANDS CORP.

Las Vegas Sands Corp. is one of the leading international developers of multi-use integrated resorts.

The Las Vegas, Nevada-based company owns The Venetian Resort Hotel Casino and the Sands Expo and Convention Center in Las Vegas and the Sands Macao in the People's Republic of China (PRC) Special Administrative Region of Macao. The company is currently constructing two additional integrated resorts both scheduled to open in 2007: The Palazzo Resort Hotel Casino in Las Vegas and The Venetian Macao Resort Hotel Casino in Macao.

LVS is also developing the Cotai Strip(TM), a master-planned development of resort casino properties in Macao, and was selected by the Singapore government to build The Marina Bay Sands(TM), an integrated resort scheduled to open in Singapore by the end of 2009. The company is also working with the Zhuhai Municipal People's Government of the PRC to master-plan the development of a leisure resort and convention complex on Hengqin Island in the PRC.

Contacts: Investment Community: Scott Henry, Senior Vice President, Finance, (702) 733-5502 Media: Ron Reese, Executive Director of Communications, (702) 414-3607

Las Vegas Sands Corp.

CONTACT: Investment Community, Scott Henry, Senior Vice President,Finance, +1-702-733-5502, or Media, Ron Reese, Executive Director ofCommunications, +1-702-414-3607, both of Las Vegas Sands Corp.

Source: PRNewswire-FirstCall

More News in this Category