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Organic Products & Naturally Healthy Products Are Just Two of the Health & Wellness Categories Examined in the US Market

Posted on: Friday, 25 August 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c41191) has announced the addition of Health and Wellness Food in The US to their offering.

Our Health and Wellness Foods in the United States report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2010 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products and food for specific intolerances.

Why buy this report?

-- Get a detailed picture of the health and wellness foods

industry

-- Pinpoint trends and identify factors driving change

-- Understand the competitive environment, the market's major

players and leading brands

-- Use five-year forecasts to assess how the market is predicted

to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.

Topics Covered 1. INTRODUCTION 2. EXECUTIVE SUMMARY 3. MARKET BACKGROUND 4. HEALTH AND WELLNESS FOOD SALES 5. CONFECTIONERY 6. BAKERY PRODUCTS 7. DAIRY PRODUCTS 8. OILS AND FATS 9. SWEET AND SAVOURY SNACKS 10. READY MEALS 11. SECTOR SUMMARIES

Summary

New 2005 dietary guidelines

New dietary guidelines emphasising increased consumption of fruits, vegetables, and whole grains were introduced in January 2005. Nine servings of fruits and vegetables are recommended daily. The guidelines recommend that less than 10% of calories should come from saturated fats, with fat making up no more than 25-30% of total daily calories. The guidelines emphasise physical activity and calorie control. Americans are asked to get a minimum of 30 to 60 minutes of moderate exercise per day. While the old guidelines asked Americans to aim for a healthy weight based on Body Mass Index (BMI), the new guidelines recommend (for moderately active people between the ages of 31 and 50) 2,000 calories per day for women and 2,400 to 2,600 for men.

Year of the whole grain

Whole grains took centre stage in 2005 when the U.S. Department of Agriculture urged Americans to eat three servings or more of whole grains daily in The 2005 Dietary Guidelines and the new "MyPyramid.gov" food guide. Americans currently eat only one serving a day. Whole grains received favourable media coverage throughout the year, including an endorsement from popular talk show host Oprah Winfrey. On her TV show on 3 May 2005, she said, "I am such a believer in whole grains!" introducing a segment on whole grains.

Back in September 2004, General Mills had made news when it announced that all of its breakfast cereals would now be whole-grain based. The company increased the whole grain content of some of its cereals including Trix, Golden Grahams, Lucky Charms, and Rice Chex. Cereals such as Cheerios, Wheaties, Total, and Wheat Chex were left unchanged due to their historically high whole grain content.

Companies Mentioned Include:

- Abbott Laboratories Inc - American Licorice Co - Atkins Nutritionals Inc - Bally Total Fitness Corp - Birds Eye Foods Inc - Brown & Haley - Cadbury Adams USA LLC - Campbell Soup Co - Carbolite Foods Inc - Callard & Bowser Suchard Inc - Church & Dwight Co Inc - Coca-Cola Inc - ConAgra Foods Inc - Dagoba Organic Chocolate Co - Dean Foods Co - Desserts of Distinction - Eagle Family Foods Inc - EcoNatural Solutions Inc - Eden Foods Inc - Ener-G Foods Inc - Enjoy Life Foods LLC - Golden Farm Candies - Green & Black's - Edward & Sons Trading Co - Ferndale Confectionery - Ferrara Pan Candy Co - Fifty50 Foods - Flowers Bakeries Inc - General Mills Inc - Glutino USA - Hain Celestial Group Inc, The - Hawaiian Vintage Chocolate - Hershey Co, The - Hillside Candy LLC - HP Hood Inc - HVC Lizard Chocolate LLC - Inhale Solutions Inc - Innovative Companies Inc - Interstate Bakeries Corp - JoEl Inc - John McCann's - Keebler Foods Co - Kellogg Co - KelsenBisca A/S - Kraft Foods Inc - Land O' Lakes Inc - Mars Inc - Masterfoods USA - McKee Foods Corp - Mission Foods - Murray Biscuit Co LLC - National Dairy Holdings - Natural Ovens Bakery Inc - Nature's Path Foods Inc - Nature's SunGrown Foods Inc - NECCO - Nestle USA Inc - Newman's Own Organics - Organic Valley Family of Farms - Ovalette Brands LLC - Parmalat Bakery Group - Pepperidge Farm Inc - PepsiCo Inc - Procter & Gamble Co, The - Pure De-Lite Products Inc - Quaker Oats Co - Ricola Inc - Roman Meal Co - Ross Chocolates Distribution Co - Russell Stover Candies - Sara Lee Corp - Seattle Chocolates - Shamrock Farms - Shiloh Farms Bakery - Simon Candy Co - Sorbee International Ltd - Tasty Baking Co - Terra Nostra - Thompson Candy - Trader Joe's - Unilever - Vroom Foods Inc - Wasa North America - Weetabix Ltd - Weight Watchers International Inc - Weston Foods - Wise Foods Inc - Wrigley Jr Co, William - Yakult International (USA) Inc.

For more information visit http://www.researchandmarkets.com/reports/c41191

Source: Business Wire

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