Natural Harmony Foods Retains NutCom to Promote SoLean(R) Brand
Posted on: Tuesday, 5 September 2006, 09:00 CDT
Natural Harmony Foods, Inc. (PINKSHEETS: NHYF), a producer and marketer of unique, natural protein foods, announced today that it has retained NutCom, LLC, an innovative marketing communications company focusing exclusively on the health and nutrition sector, as marketing consultants to promote Natural Harmony Foods' SoLean(R) brand nationwide.
As part of its overall communications program in support of SoLean(R), NutCom is presently engaged in coordinating a comprehensive direct mail campaign targeting hundreds of health and food editors at various newspapers, television stations, and magazines across the country. The campaign aims to publicize the nationwide rollout of SoLean(R) Flame Broiled Beef Patties, while communicating the product's unique taste and health advantages over traditional burgers and all-vegetable products.
Natural Harmony Foods has initiated shipment of the company's SoLean(R) brand products to the nation's second largest grocery chain, pursuant to the chain's recent approval of SoLean(R) for sale in its stores. This approval has facilitated national reach and exposure for SoLean(R) brand products, which currently are available in the meat department freezer cases at approximately 800 supermarket locations across the Southeastern United States.
"Natural Harmony Foods is in the process of distributing SoLean(R) across the United States, and we are supporting this rollout with a number of local market initiatives in many cities nationwide," said Sam Dewar, CEO and founder of Natural Harmony Foods. "These activities have necessitated a more far-reaching brand communications initiative and we are delighted that NutCom, one of the nation's most respected communications companies in the health and nutrition space, is onboard to execute it. We are confident that NutCom's efforts will generate national brand awareness and result in increased sales of SoLean(R) brand products."
Natural Harmony Foods' SoLean(R) brand products combine the taste and nutrition of real, natural meat -- raised without growth-promoting hormones and fed an all-vegetable diet -- with heart-healthy soy protein. SoLean(R) products are low in fat, saturated fat, calories and cholesterol, yet since meat is the first ingredient, they deliver a meaty taste and texture absent in soy-based foods.
At present, the line consists of SoLean(R) Flame Broiled Beef Patties and SoLean(R) Breakfast Pork Patties, with as many as five additional items expected to be added to the line within the next year.
About NutCom, LLC
NutCom, LLC is an innovative marketing communications company focusing exclusively on clients in the health and nutrition space. Based in New Jersey and led by two Registered Dietitians with more than 10 years experience in health and nutrition communications, the company specializes in media relations, special event and trade show representation, and strategic communications planning for a variety of health, fitness and nutrition clients. For more information, please visit www.nut-com.com.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (PINKSHEETS: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoLean(R) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.
"Forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors -- including, but not limited to, risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products and markets for these, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.
Investor Contact: Jesus Rodriguez 305.776.4535
SOURCE: Natural Harmony Foods, Inc.
Source: MARKET WIRE
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