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New York Times and The Paradies Shops to Open The New York Times Bookstore in the Delta Terminal at La Guardia Airport

Posted on: Tuesday, 19 September 2006, 12:00 CDT

The New York Times and The Paradies Shops, an Atlanta-based airport and hotel retailer, announced today the opening of The New York Times Bookstore at the Delta Air Lines Terminal in La Guardia Airport. This is the second joint bookstore venture for The Times and Paradies. The companies announced their exclusive licensing agreement in early 2005 when The Times granted Paradies a license to develop and operate Times-branded bookstores in airports, including the right to sell Times merchandise.

"We are delighted to work with The Paradies Shops and Delta for the opening of our first New York area bookstore," said Cristian Edwards, president, news services, The New York Times. "In collaborating with Paradies and Delta, The Times is able to provide our readers, and the visitors to New York, with the most sophisticated access to breaking news and to terrific books."

"The Paradies Shops is very excited to offer The New York Times Bookstore to the traveling public at La Guardia Airport and especially in the Delta Terminal," said Gregg Paradies, president and CEO. "With the New York Times brand, we are creating more than a bookstore by offering customers many unique and special features in the airport stores; from the online components and the plasma screen TV, to specialty gifts and, of course, a selection of books featured on The New York Times best-seller list."

"As the largest airline serving New York City, Delta greatly values our relationship with The New York Times and The Paradies Shops," said Joanne Smith, Delta's vice president of marketing. "We are excited to see the long-awaited vision for this bookstore become a reality, which will make the travel experience to and from New York City more informative and entertaining for our customers."

The New York Times Bookstore will provide travelers with access to news and features from The Times and NYTimes.com, including: computer terminals where the customers can log on to The New York Times Web site; a plasma screen television showing excerpts from current news and features from The Times; and a selection of gifts and specialty items with The Times logo. Additionally, the store will provide an area for children's books.

"On behalf of the Port Authority of New York and New Jersey and the La Guardia Airport community, I congratulate The New York Times and The Paradies Shops on the opening of The New York Times Bookstore, a welcome addition to our award-winning airport concessions program," said Bill DeCota, Port Authority director of aviation.

The Paradies Shops

Established in 1960, The Paradies Shops is a family-owned business with extensive experience in operating both local and national brands, which includes CNBC News, PGA TOUR Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson and The New York Times Bookstores. The Paradies Shops maintains a substantial presence as one of the largest airport retailers in the United States and Canada. Additionally, The Paradies Shops operates the retail program for the Georgia Aquarium, the world's largest aquarium, located in Atlanta. For more information, please visit www.theparadiesshops.com.

Delta Air Lines

Delta Air Lines (Other OTC: DALRQ) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 292 destinations in 46 countries. With more than 50 new international routes added in the last year, Delta is America's fastest growing international airline and is the world's leading carrier between the United States and destinations across Europe, India and Israel with flights to 29 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers nearly 400 weekly flights to 48 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 461 worldwide destinations in 96 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.

The New York Times Company (NYSE: NYT) is a leading media company with 2005 revenues of $3.4 billion. It includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com and www.nytco.com/community

Source: Business Wire

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