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Assess the Savoury Snack Foods Competitive Landscape By Country Using the Market Value Data and Forecasts to 2009 Inside the Future of Snacks: Category Convergence, NPD and Key Trends

Posted on: Tuesday, 26 September 2006, 12:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c42692)

has announced the addition of The Future of Snacks: Category

Convergence, NPD and Key Trends Driving Growth Opportunities In Snacks

to their offering.

Identify and anticipate key market trends and new product development

opportunities with this new management report.

The global snacks market is undergoing fundamental changes that are

redefining the way manufacturers develop, produce and market their

products. Increasing concerns over the link between unhealthy foods and

obesity, restriction on advertising to kids and the ban on snack vending

machines in schools are some of the challenges that are reshaping the

market and driving category convergence. 'The

Future of Snacks: Category convergence, NPD and key trends driving

growth in snacks' is a new management report

that examines the underlying factors driving the snacks market, assesses

the impact of new product development and offers actionable

recommendations for future strategic success. It is based on extensive

analysis of over 5,000 new product launches and the results of

proprietary global survey of industry opinions. This new report will

help you to understand the impact of key market trends, regulation and

changes in demographics and behaviour on the snacks market and create

effective strategies to exploit new and emerging revenue opportunities.

This new report will enable you to:

Create more effective snacks NPD strategies with this report's

actionable recommendations and analysis of the NPD strategies of

leading snacks companies including Danone, Frito-Lay, Kraft,

Masterfoods, Kettle Foods and Walkers.

Assess the savory snack foods competitive landscape by country using

the market value data and forecasts to 2009 in this report detailing

the US, France, Germany, Italy, Japan, Netherlands, Spain, Sweden and

the UK.

Understand how to develop, market and distribute your products more

effectively using the results of our proprietary industry opinion

survey of senior executives.

Identify new and emerging target audiences and snacking occasions with

this report's analysis of changing consumer

demographics and its impact on snacking behavior.

Key issues examined in this report:

Snacks are no longer restricted to the traditional categories of

processed, potato chips, snack bars, popcorn, nuts and seeds. Bakery

and cereals, fruit and vegetables and dairy represent examples of new

and emerging snack categories.

Obesity and unhealthy foods. The debate about obesity is having an

increasingly negative impact on the snacking industry's

image and sales.

The convergence of health and premium in snacks'

NPD. Through extensive analysis of new product launches, this report

highlights the key trends in NPD innovation with specific focus on the

convergence of the two key trends, health and premium.

Advertising of unhealthy foods. The report analyzes the impact of the

ban of advertising of unhealthy foods to kids on the snacking industry

and the alternative strategies adopted by leading players.

Your questions answered:

What are the key threats to the future of the snacks market and what

strategies are market leaders creating to address them?

Which product segments within the snacks markets offer the greatest

potential for growth?

What are the key trends in snacks NPD?

Which country is the most innovative in snacks?

How is the snacks market changing and what growth opportunities does

this present for the future?

What are the key drivers for the future of NPD innovation?

Who are the leading innovators in snacks?

How and why has the snacks category converged with other sectors such

as dairy, bakery and fruit and vegetables?

Some key findings from this report include:

The US savory snacks market is the largest and most dynamic of the

world's nine key markets, with an estimated

total value in 2006 of $19.5bn and a forecast CAGR of 5.5% for the

2006-09 period.

The 'Mid-afternoon'

daypart offers the highest expected growth in terms of snacking

occasion, with 54.9% of respondents rating it as a high or the highest

growth occasion.

Category convergence is growing between snacks and other food groups

particularly fruit, vegetables and dairy. This is being driven by

health concerns including obesity.

The key trends in indulgent snacking are authenticity, exotic flavors,

super-premium snacks and the combining indulgence and health through

the fortification of snacks with healthy ingredients including

omega-3, antioxidants and plant sterols.

Snacking occasions are forecast to increase significantly compared to

overall eating occasions from 2004 to 2008.

The largest growth will be in the US (3.6%) and France (3.5%).

The Chapter Titles Include:

Chapter 1 Market development

Chapter 2 The snacks market

Chapter 3 Overview of NPD in snacks

Chapter 4 Healthy Snacking

Chapter 5 Premiumization

Chapter 6 Conclusion

List of Figures

List of Tables

Companies Mentioned inside this report are:

Abbott Laboratories

PepsiCo

Calbee foods

Koikeya

Arnott's biscuits

Kraft Foods

Tyrrells Potatoe Chips

Danoe

Masterfoods

Del Monte

GMB Enterprises

For more information visit http://www.researchandmarkets.com/reports/c42692

Source: Business Wire

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