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Ise Blu Equity Corp Announces Agreement With Fibrewall Canada LTD

Posted on: Tuesday, 26 September 2006, 15:00 CDT

Ise Blu Equity Corp. (OTC:ISBL) announced today that it has agreed to

exclusive licensing terms for the distribution of all products developed

by Fibrewall Canada LTD within North America. This all cash agreement

allows ISBL to distribute the wall covering and decorating system for

the next five years with an automatic renewal if the licensing terms

have been met. The licensing agreement requires ISBL to purchase a

minimum of number of units of the product and to spend a minimum of 2%

of its gross revenue on marketing each year plus provide an updated

marketing plan within the last 90 days of each contract year to the

licensor. ISBL also receives an option for three years to purchase the

formulation, machinery and process diagrams and manufacturing rights in

North America.

The Webster Worldwide acquisition terms will be modified to reflect the

above agreement with the sales responsibilities defined and

consideration paid reduced.

ISBL will assume the Canadian operations on October 1, 2006 and begin

developing the marketing, media and logistics plans for the United

States immediately.

Historically, the Canadian operations have been successful on a limited

marketing budget. In 2005, Canada produced gross revenues in excess of

$900,000 on a marketing budget near $50,000. The product sells

seasonally in Canada with September through November and March through

June being the peak periods. We expect to triple the marketing budget

and expect sales to increase at least 50% through next November.

The United States marketing will begin with a contracted national sales

organization contacting national chains of home improvement stores plus

paint and wallpaper outlets and a direct sales force contacting home

builders and remodelers during October 2006. Each region of the country

will be introduced to the product through a short infomercial and thirty

second advertisement beginning with the Southeastern and Southwestern

regions. We are also exploring a web based marketing strategy. The

company's target for domestic sales in year

one is $1,500,000 in the first year on an advertising budget of

approximately $250,000.

About Ise Blu Equity Corp

Ise Blu Equity Corp, a Nevada corporation, is a holding company that

specializes in investments from the Consumer Goods, Commodities,

Entertainment and Technology sectors.

"Safe Harbor Statement under the Private Securities Litigation Reform

Act of 1995: The statements contained in this release that are not

historical, are forward-looking statements that are subject to risks and

uncertainties that could cause results to differ materially from those

expressed in the forward-looking statements, including but not limited

to, certain delays and risks detailed from time to time in the company's

filings with the Securities and Exchange Commission."

Source: Business Wire

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