Concern for Healthy Eating & Rising Energy Costs Are Just Two of the Factors Challenging the US Cookies Market
Research and Markets (http://www.researchandmarkets.com/reports/c42751)
has announced the addition of Cookies and Cookie Bars – US – August 2006
to their offering.
This report covers packaged cookies that are ready for consumption and
available through retail outlets such as grocery stores, convenience
stores, mass merchandisers, and drugstores. Cookie bars are typically
larger than cookies and individually wrapped. These bars are
differentiated from other snack bars in that they have a marketing
approach towards the cookie consumer.
We found that the cookie market is challenged on several fronts. Concern
for healthy eating, rising energy costs, and company restructuring have
all had a negative effect on total cookie sales. While some segments
have met these challenges head on and have realized strong growth, it
has not been enough to offset the drop in sales of standard cookies,
which represent over 70% of the market. This trend is likely to continue
for at least the next few years.
Key consumer findings include:
80% of respondents report that someone in their household eats cookies.
Percentage of respondents who frequently purchase cookies is up 10%
since 2004.
Nearly a quarter of all respondents look for trans-fat free labeling
when purchasing cookies.
We anticipate an increase in products containing no artificial colors,
flavorings, or preservatives. Shifts to premium and health-oriented
cookies will hold more appeal to adult consumers. Potential for market
growth lies in healthier ranges with less calorie and sugar content
and ingredients with a healthy appeal such as green tea, yogurt, and
fruit.
In this report, we clearly identify the principal external factors
driving or curtailing growth. Exclusive consumer research reveals the
attitudes, needs and behavior of consumers, with analysis broken down
both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial
presentation of the market as a whole. We also evaluate the
performance of individual sectors in the market, and provides
information about the major companies and brands. Using the SPSS
forecasting package, we create a five-year forecast of U.S. retail
sales, revealing potential opportunities for growth and product
development.
Cookie types included in this report are:
Butter
Chocolate chip
Fruit/fig
Fudge-covered
Ginger/oatmeal
Sandwich chocolate
Sandwich other
Shortbread
Wafers
Seasonal assortments
Types of cookie bars covered includes:
Cookie/candy combinations
Cookie-based bars
Chocolate enrobed cookies
Large cookie sandwiches
This report contains US IRI InfoScan data.
Companies Mentioned
Kraft
Kellogg Company
McKee Foods
Pepperidge Farm
Catterton Partners
For more information visit http://www.researchandmarkets.com/reports/c42751