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Natural Harmony Foods Leverages New NFRA Membership to Promote SoLean(R) Brand

Posted on: Wednesday, 18 October 2006, 09:00 CDT

Natural Harmony Foods, Inc. (PINKSHEETS: NHYF), a producer and marketer of unique, natural protein foods, announced today that it has joined the National Frozen & Refrigerated Foods Association (NFRA), the leading national trade organization for the frozen food industry.

Natural Harmony Foods intends to leverage this membership to foster new relationships with such leading regional and national frozen food retailers as Wal-Mart, Kroger, Safeway, SuperValu, Albertson's, and Target to promote the company's SoLean(R) line of natural food products and drive retail channel growth. The company's sales team already has scheduled several presentations with major retailers and anticipates the successful completion of a number of these over the next several weeks.

"We are confident that NFRA membership will provide our sales team with greater exposure to retailers eager for healthy new alternatives to current frozen food offerings," said Sam Dewar, CEO and founder of Natural Harmony Foods. "NFRA membership also complements a number of our ongoing corporate communications initiatives that we believe will result in greater brand awareness for SoLean(R) as well as increased market penetration over the upcoming year."

Natural Harmony Foods' SoLean(R) brand products combine the taste and nutrition of real, natural meat -- raised without growth-promoting hormones and fed an all-vegetable diet -- with heart-healthy soy protein. SoLean(R) products are low in fat, saturated fat, calories and cholesterol, yet since meat is the first ingredient, they deliver a meaty taste and texture absent in soy-based foods.

At present, the line consists of SoLean(R) Flame Broiled Beef Patties and SoLean(R) Breakfast Pork Patties, with as many as five additional items expected to be added to the line within the next year. SoLean(R) brand products currently are available in the meat department freezer cases at nearly 2,000 supermarket locations nationwide.

About NFRA

The National Frozen & Refrigerated Foods Association (NFRA) is uniquely positioned as an all-industry trade association, representing the interests of every segment of the national frozen and refrigerated foods industry, including retailers, foodservice operators, manufacturers, sales agents, logistics providers, distributors, and suppliers. For more information, please visit www.nfraweb.org.

About Natural Harmony Foods

Natural Harmony Foods, Inc. (PINKSHEETS: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoLean(R) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors -- including, but not limited to, risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products and markets for these, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

 Investor Contact: Jesus Rodriguez 305.776.4535  

SOURCE: Natural Harmony Foods, Inc.

Source: MARKET WIRE

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